Campaign Manager at Media News Group in Denver, CO, USA
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Job Description
<p>Adtaxi is seeking a Social Campaign Manager to execute paid social media campaigns across Meta, Instagram, TikTok, and Snapchat, focusing on strategic planning and ROI optimization, with proficiency in Meta Business Manager.</p><h3>What you will do:</h3><ul><li>Execute paid social media marketing campaigns for a variety of clients across Meta, Instagram, TikTok & Snapchat</li><li>Gather assets in Salesforce, auditing the assets and setting up social campaigns in platform</li><li>Clearly understand and communicate the needs of an advertiser into a strategic plan created for their performance goals</li><li>Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget</li><li>Understand advertiser goals, market position and expectations to tailor a digital strategy</li><li>Extend optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month</li><li>Maintain a thorough understanding of Tag Management</li></ul><h3>What you will bring:</h3><ul><li>Bachelor Degree or equivalent working experience</li><li>1+ years of Paid Social Media ad buying experience; serious about managing paid social campaigns on several platforms</li><li>Have extensive Meta Business Manager experience</li><li>Enjoy ‘getting into the weeds’ about paid campaign strategy and analytics</li><li>Ability to work independently and in a team environment</li><li>Excellent verbal and written communications skills</li><li>Demonstrate a high degree of professionalism and show strong attention to detail</li><li>Possess exceptional time-management skills, including the ability to handle multiple and ongoing tasks</li><li>Have agency experience or similar background working with multiple advertiser accounts</li></ul><p>The annual salary range is $53,000. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and a 401K plan (all benefits are based on eligibility).</p><h3>Who we are:</h3><p>We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com.</p><p>We want to be the best. That’s why we hire the best. Adtaxi has earned a spot on Built in Colorado’s Top Places to Work 3 years running and was the 2018 winner of Digiday’s Work Life Award for Most Passionate Employees at an Agency! At Adtaxi, we have more than just a job. We have a mission to be true partners for our clients and help them grow their business. Building a successful business starts with smart and talented people who can get the job done. We are proud to be recognized for our innovation and passionate employees; it's because of our amazing teams that we continue to push forward together, learn from each other, and develop new and innovative solutions so our customers can evolve with us in the digital space. As a Meta Badged Partner, our team knows what it takes to build successful campaigns that deliver innovative solutions so our customers can evolve with us in the digital space.</p><p>We’re a fully remote team that still knows how to connect and have fun - with virtual happy hours, Family Feud tournaments, and more - but we also value and promote a strong work/life balance. We know that when employees feel well rested and fulfilled outside of work they’ll be better able to focus during their day job. We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</p><p>“Built In Best Places to Work 2023 & 2024 Winner” #LI-AR1 #LI-REMOTE</p>
AI Powered Job Insights
Exciting Opportunity for a Social Campaign Manager! Media News Group is looking for a dedicated individual to join their team at Adtaxi, focusing on executing paid social media campaigns across various platforms. This role is perfect for someone who is passionate about digital marketing and eager to make an impact. 📍 Location: Denver, CO, USA 💼 Position: Social Campaign Manager ⏰ Type: Full-Time 📅 Date Posted: 2024-07-03 Role Summary: - Execute paid social media marketing campaigns on Meta, Instagram, TikTok, and Snapchat. - Focus on strategic planning and optimizing return on investment (ROI). - Utilize Meta Business Manager with proficiency. What You'll Do: - Gather and audit assets in Salesforce for social campaign setup. - Understand advertiser needs and create strategic plans to meet performance goals. - Monitor campaign pacing and delivery to ensure budget alignment. - Extend optimization efforts beyond click-through rates using advanced tracking and analytics tools. - Maintain knowledge of Tag Management. What's Needed: - Bachelor’s Degree or equivalent work experience. - 1+ years of experience in Paid Social Media ad buying. - Extensive experience with Meta Business Manager. - Strong analytical skills and attention to detail. - Ability to collaborate in a team environment while managing tasks independently. - Excellent communication skills and time management abilities. - Agency experience or a similar background with multiple advertiser accounts is preferred. Compensation & Benefits: - Annual salary range starting at $53,000, plus performance-based bonuses. - Comprehensive benefits package and 401K plan, subject to eligibility. This role will appeal to those who are looking to grow within a creative and supportive environment. Adtaxi fosters a culture of passion, innovation, and teamwork, ensuring employees maintain a strong work-life balance while excelling in their careers!
Top Interview Questions
- Q: Can you walk us through your process of planning and executing a paid social media campaign?
A: My approach begins with understanding the advertiser's goals, target audience, and budget. I gather necessary assets and set clear KPIs. Using Meta Business Manager, I structure the campaign tailored to the client's objectives while ensuring cross-platform consistency. I continuously monitor performance, making strategic adjustments to optimize results and ensure we stay within budget.
- Q: How do you measure the success of a social media campaign beyond click-through rates?
A: Success measurement involves analyzing ROI by tracking conversions and engagement metrics. I utilize a suite of custom analytics tools to assess performance against set benchmarks. Additionally, I focus on understanding customer journey analytics to gauge the impact of our campaigns on overall sales, brand awareness, and customer lifetime value.
- Q: Describe a situation where you had to manage multiple social media campaigns simultaneously. How did you prioritize your tasks?
A: In a previous role, I managed three concurrent campaigns across different platforms for various clients. I utilized a project management tool to create a timeline and prioritized tasks based on urgency and client deadlines. I also scheduled regular check-ins to monitor progress, ensuring all campaigns were on track and adapted strategies as needed to meet performance goals.
- Q: How do you approach optimization of paid social campaigns to meet and exceed performance benchmarks?
A: I employ A/B testing to identify which creatives and audience segments perform best. I analyze performance metrics on a granular level, adjusting bids and budgets to maximize high-performing areas. Constant attention to emerging trends and algorithm changes in the platforms allows me to stay ahead and refine strategies, setting new benchmarks while leveraging analytics tools.
- Q: What experience do you have with Meta Business Manager, and how do you leverage it to enhance campaign performance?
A: I have extensive experience with Meta Business Manager, which I use for campaign setups, audience targeting, and performance monitoring. I leverage its analytics tools to track metrics like reach, engagement, and conversions, identifying underperforming areas. By creating custom reporting, I adjust strategies in real time, ensuring optimal allocation of budget across campaigns to enhance overall performance.
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Salary Benefits
$53000 - $53000 /year
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Apply for the Campaign Manager position at Media News Group in Denver, CO, USA using https://www.indeed.com/viewjob?jk=684b7c326f8ca332
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