Director of Partnerships at Sprocket Security in Madison, WI

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Job Description

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  Company Mission
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 - Our mission is to help secure as many companies as possible by using the best way of doing so, penetration testing. Sprocket Security prioritizes offensive security for enterprises, empowering them to build robust defense strategies based on individual business risk.
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  How
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 - At Sprocket Security, we've built an expert-driven Continuous Penetration Testing platform that blends cutting-edge automated and manual testing methods.
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  Your Mission:
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 As the Director of Partnerships, you will spearhead our strategic alliances and partnerships initiatives, initially focusing on Value-Added Resellers (VARs) and Strategic Partnerships. Reporting directly to the Chief Operating Officer (COO) and serving as a key member of the leadership team, you will be instrumental in driving business growth through collaborative partnerships, joint ventures, and channel relationships. You will be responsible to build this business function from the ground up.
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  Responsibilities:
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   Strategic Partnership Development
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    Identify, negotiate, and establish strategic partnerships with technology companies, cybersecurity vendors, VARs, and other key industry players to expand Sprocket Security's market reach and offerings.
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    You will be responsible for developing our Partnership program and function from the ground up.
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    Develop a comprehensive partnerships strategy aligned with business objectives, focusing on driving revenue growth and market penetration.
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    Lead the end-to-end partnerships lifecycle, from prospecting and negotiation to contract execution and ongoing relationship management.
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   Channel Expansion and Management
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    Expand Sprocket Security's channel presence by recruiting and nurturing VARs and reseller partners, ensuring alignment with our product and market positioning.
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    Collaborate closely with the sales and marketing teams to enable channel partners, provide necessary training and resources, and drive joint go-to-market (GTM) strategies.
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    Hire, onboard, train, manage and retain future team members. This role will be IC to start, but will have direct leadership responsibilities as we grow.
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    Cultivate and nurture strong, long-lasting relationships with strategic partners and VARs, serving as the primary point of contact for partnership-related activities.
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   Alliance Marketing and Enablement
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    Work cross-functionally with marketing and product teams to develop co-marketing programs, campaigns, and collateral that support partner initiatives and drive mutual success.
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    Provide partners with the necessary tools, training, and support to effectively promote and sell Sprocket Security's solutions in their respective markets.
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   Partner Performance Ownership
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    Direct investment strategy into the partner program, and assess effectiveness of investments.
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    Work collaboratively with our Director of Marketing in relation to partner marketing programs and associated investment.
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    Track and measure partner performance, assess program effectiveness, iterate, and optimize partnership strategies for continuous growth.
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   </li>
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  Qualifications:
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  Minimum:
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   In-depth experience in partnership management, business development, or channel sales within the Cybersecurity industry.
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   Strong understanding of technology alliances, VARs, and partner ecosystems within Cybersecurity.
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   Established relationships amongst regional VAR's that specialize in Cybersecurity.
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   Revenue focused mindset with partners, driving growth for both Sprocket Security and our partners.
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   Previous experience building a partner program from a Greenfield / early-stage state.
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   Proven track record of successfully developing and executing partnership strategies that drive revenue growth and market expansion.
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   Excellent negotiation, communication, and interpersonal skills.
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   Analytical mindset with the ability to leverage data and insights to optimize partnership performance.
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   Bachelor's degree; preferred in Business, Marketing, Cyber Security, or related field.
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  Preferred:
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   Experience working in Offensive Security.
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   Prior experience in a start-up or fast-paced environment.
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  Benefits:
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   Unlimited and mandatory PTO for healthy work/life balance.
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   Company matched 401k (immediate eligibility, no one should have to wait to start saving).
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   75% company contribution for health insurance for employees and 50% for dependants.
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   100% company contribution for dental and vision.
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   Work whatever schedule works best for you. We care about results, not 9-5.
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   Hardware and tools of your choice
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   Support for your career development with paid training, conferences, certifications, etc.
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  Location:
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 Remote in the United States, with the ability to travel frequently.
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 Ready to Trailblaze the Cybersecurity Frontier? If you're passionate about cybersecurity and eager to make an impact in the industry, we want you on our team. Apply now at Sprocket Security and join the revolution of safeguarding businesses from cyber threats!
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AI Powered Job Insights

Exciting Opportunity as a Director of Partnerships! Sprocket Security is on the hunt for a strategic leader to shape their partnership initiatives and drive business growth through alliances and channel relationships.

📍 Location: Remote in the United States with frequent travel
💼 Position: Director of Partnerships
⏰ Type: Leadership Role
📅 Date Posted: 2024-06-24

Role Summary:
- Spearhead the development of strategic alliances, focusing on Value-Added Resellers (VARs) and key industry players.
- Build the partnership function from the ground up, reporting directly to the COO.
- Drive revenue growth and market penetration through collaborative initiatives.

What You'll Do:
- Identify and establish partnerships with technology companies and cybersecurity vendors.
- Expand the channel presence by recruiting and nurturing VARs and reseller partners.
- Collaborate with marketing and product teams to create co-marketing campaigns.
- Manage the end-to-end partnership lifecycle and track partner performance for continuous growth.

What's Needed:
- In-depth experience in partnership management within the Cybersecurity industry.
- Established relationships with regional VARs specializing in Cybersecurity.
- Proven ability to develop and execute partnership strategies that lead to revenue growth.
- Bachelor's degree in Business, Marketing, Cyber Security, or related field.
- Preferred experience in Offensive Security and in a fast-paced startup environment.

Sprocket Security emphasizes work-life balance with benefits like unlimited PTO, a company-matched 401k, and 100% dental/vision coverage. If you’re ready to make a significant impact in the cybersecurity landscape, consider this opportunity!

Top Interview Questions

  • Q: What strategies would you employ to develop a successful partnership program from scratch in the cybersecurity field?

    A: To develop a successful partnership program, I would first conduct thorough market research to identify potential partners, such as VARs and cybersecurity vendors. Next, I’d establish clear objectives aligning with Sprocket Security's goals, and create a value proposition that highlights mutual benefits. I would focus on building strong, transparent relationships through regular communication and by providing partners with training and resources that empower them to succeed. Lastly, I would implement a feedback loop to continuously assess and improve the partnership program.

  • Q: Describe a time when you expanded a channel presence effectively. What specific actions did you take?

    A: In my previous role, I identified an opportunity to expand our channel presence by targeting emerging cybersecurity firms. I initiated a recruitment campaign, attending industry conferences to network and establish connections. I also created a comprehensive onboarding and training program tailored to these partners, which included joint marketing strategies. This effort resulted in a 50% increase in channel sales within one year and significantly enhanced our market visibility.

  • Q: How would you measure the success of a partnership program? What key performance indicators (KPIs) would you track?

    A: I would measure the success of a partnership program through KPIs such as revenue generated from partnerships, the number of active partners, partner satisfaction rates, and the effectiveness of co-marketing initiatives. Tracking the growth in customer acquisition through partners would also be critical. Regularly analyzing these metrics allows for informed decisions to either scale successful initiatives or pivot strategies when necessary.

  • Q: Can you provide an example of how you successfully navigated a challenging negotiation with a potential partner?

    A: In a previous role, I was negotiating terms with a well-established cybersecurity firm that had significant leverage. I approached the negotiation by first understanding their key priorities and concerns. I proposed a tiered partnership model that would allow them to see a gradual increase in rewards while minimizing their initial investment. By focusing on creating a win-win scenario and maintaining open communication, we reached an agreement that benefited both parties and paved the way for a long-term partnership.

  • Q: What role do you believe marketing plays in successful partnership initiatives, and how would you integrate it into your strategy?

    A: Marketing plays a crucial role in partnership initiatives by creating awareness, building credibility, and providing partners with the tools they need to succeed. I would integrate marketing into my strategy by collaborating with the marketing team to develop co-branded campaigns that highlight our combined strengths. This includes crafting compelling case studies, joint webinars, and promotional materials that partners can leverage. Additionally, I’d ensure that partners receive regular updates on product enhancements and marketing initiatives to keep them engaged and informed.

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