Job Description

<h3>Responsibilities</h3><ul><li><strong>Brand Development and Management</strong><ul><li>Refine and expand Jiggly's existing brand identity, creating a cohesive visual language that resonates with our target markets in the Philippines and the United States</li><li>Develop and maintain a lightweight component library and brand system to ensure consistency across all digital and print materials</li><li>Collaborate with the marketing team to create visually striking and effective advertising campaigns</li></ul></li><li><strong>Digital Design</strong><ul><li>Redesign and optimize the Jiggly website homepage, focusing on user experience, brand representation, and conversion optimization</li><li>Create and implement core email templates for various marketing campaigns and customer communications</li><li>Design and produce digital assets for social media, online advertising, and other digital marketing initiatives</li></ul></li><li><strong>Packaging Design</strong><ul><li>Refresh and update Jiggly's product packaging design for the next production batch, ensuring it aligns with brand evolution while maintaining recognition</li><li>Conceptualize and create innovative packaging solutions that stand out on shelves and resonate with our target audience</li><li>Ensure all packaging designs comply with regulatory requirements in both the Philippines and the US markets</li></ul></li><li><strong>Creative Direction</strong><ul><li>Provide creative direction for advertising campaigns, overseeing the creation of a few key ads that capture Jiggly's brand essence and appeal to our target demographic</li><li>Collaborate with external partners, such as photographers, illustrators, or videographers, to produce high-quality visual content</li><li>Present design concepts and rationales to stakeholders, incorporating feedback while maintaining the integrity of the brand vision</li></ul></li></ul><h3>Requirements</h3><ul><li><strong>Technical Skills</strong><ul><li>Bachelor's degree in Graphic Design, Visual Communications, or a related field; or equivalent work experience</li><li>5+ years of experience in brand design, with a strong portfolio demonstrating expertise in digital, print, and packaging design</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software</li><li>Strong understanding of UI/UX principles and experience designing for web and mobile platforms</li><li>Familiarity with email marketing design best practices and HTML email template creation</li><li>Knowledge of print production processes and packaging design requirements for consumer goods</li></ul></li><li><strong>Soft Skills</strong><ul><li>Excellent communication skills, with the ability to articulate design concepts and rationales clearly to both creative and non-creative stakeholders</li><li>Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and work efficiently under pressure</li><li>Collaborative mindset, with experience working in cross-functional teams and incorporating feedback from various sources</li><li>Adaptability and willingness to wear multiple hats in a dynamic startup environment</li></ul></li><li><strong>Mentality</strong><ul><li>Passionate about creating visually appealing and effective designs that drive brand growth and consumer engagement</li><li>Detail-oriented with a keen eye for typography, color theory, and composition</li><li>Proactive problem-solver who can identify design challenges and propose innovative solutions</li><li>Culturally aware and sensitive to design preferences in different markets, particularly the Philippines and the United States</li><li>Eager to stay current with design trends and emerging technologies in the field of visual communication</li></ul></li></ul>