UX Designer and Customer Insight Lead at Norrøna in Oslo, Norway

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Job Description

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  Norr&oslash;na was founded in 1929 and has been owned and run by the same family ever since. Our mission is to create the world's greatest outdoor products and offer unique adventures through a responsible business.The company employs approx. 115 people from 17 different nationalities.
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  At Norr&oslash;na you will be able to develop in a passionate innovation culture, where trying, testing, learning and failing is part of our everyday life. We know the attention to detail is crucial in our aim for the highest quality.
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   "Welcome to nature"
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   About the position:
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  Are you up for a unique opportunity of leading UX Design and User Insight, working at a company that is providing the best outdoor products and some of the most memorable adventure travels? Then this is the position for you!
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  You will work across the entire customer journey with a focal point on our webstore experience. From learning and purchasing our outdoor products and adventure travel, to customer support for usage and product care, as well as our customers&rsquo; loyalty - we are committed to provide the best experiences for a personal, inspiring and consistent user journey.
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  In this role you will develop UX and service design strategies, user flows and wireframes/prototypes to be used for teams that develop the web and mobile experiences. You will be shaping the customer facing front door to Norr&oslash;na - our web stores - and create scalable solutions for users around the world. You will use your people-focused design mentality and constantly look to challenge and support your design instinct through user insight.
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  As an expert in design thinking, you will dive deep into the key moments of an online shopping journey, ensuring that customers&rsquo; needs are fully supported while also adding other elements that give further value. You will also identify the critical areas for improvements, either small and low hanging fruits or big and radical bets, that can increase the conversion and retention. This might be changes to or completely new technical solutions, operational processes or designs that are not working as intended or can be improved by redesign. You will also be a key stakeholder in qualitative and quantitative A/B testing of existing and new webstore design and user functions.
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  This position holds the responsibility for designing and developing Norr&oslash;na&rsquo;s customer insights program. This includes survey methodology, analytical frameworks and platform support that help to democratise insight to relevant teams and decision forums in Norr&oslash;na. This will be done by both having the technical expertise and know-how, as well as the insight-driven personal passion for the human behind the &ldquo;customer/user&rdquo;.
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  You report to the Chief Experience Officer in Norr&oslash;na&rsquo;s management team, and will be a sparring partner in strategic decisions and discussions. You will have the opportunity to be involved in key projects that aim to develop and launch key features and functions that impacts the webstore UX, as well as the design and strategic direction of Norr&oslash;na's loyalty program.
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   Main responsibilities include (relevant for both gear and adventure):
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   Develop experience strategies and high-level design functions based on customer insight and business needs, covering digital and operations, automation and processes.
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   Mapping of customer journeys, scenarios and service specifications, and digital consumer facing systems.
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   Understanding of customer needs and pain-points, serving as a customer advocate and expert to create ideas for new and enhanced features.
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   Develop and communicate key design artefacts such user flows, wireframes and prototype ideas, as well as UX strategies and rationale, to top leadership in Norr&oslash;na.
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   Manage Norr&oslash;na&rsquo;s service design processes for webstore, including mapping of how first and second line processes are supported by digital systems and webstore features, using insights and A/B testing to ensure the highest quality level of our online universe
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   Collaborate with UI/content designers and software developers to ensure a seamless user experience across all channels, with a strong focus on the .com channels.
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   Manage Norr&oslash;na&rsquo;s user/customer insights processes, including mapping of surveys across the user journey, user research methodologies, and roadmap development
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   Analyse quantitative and qualitative data to identify and generate meaningful insights and behavioural patterns.
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   Proactively work with colleagues and facilitate workshops across the company to collect, understand and democratise customer and business insights
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   Who you are and what you have experience from:
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   Designing for 7+ years for a customer focused company
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   Love both strategy, service prototyping and hands-on UX.
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   Great at simplifying UX for customers across a broad spectrum of touch-points.
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   Strong skills of user-centered design processes, such as structuring and visualising journey maps, service ideation, concept communication and specification.
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   Strong skills in conducting and synthesising research, insights and findings.
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   Strong collaborator, who can work with not only design patterns, but many other stakeholders from marketing to software engineering.
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   Excellent storyteller who can inspire teams towards action and empathy for the user, as well as showing the business value
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   A positive and fearless attitude that knows how to self-reflect and self-motivate
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   Full working proficiency in English. Norwegian or Swedish will be considered a plus, but is not a must.
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   Minimum Bachelor degree in UX design, service design, business design or a related design discipline.
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   Show, don&rsquo;t tell
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  Applicants must provide a portfolio of work as part of their application.
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   Ready to embark on this adventure?
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  Apply now and become a part of Norr&oslash;na's exciting journey!
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   Application deadline
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  : 5th August
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AI Powered Job Insights

Exciting opportunity for a UX Designer and Customer Insight Lead at Norrøna, a leading outdoor products company based in Oslo, Norway! They are searching for a talented individual to lead UX Design and User Insight to enhance customer experiences across their webstore and adventure travel offerings.

📍 Location: Oslo, Norway  
💼 Position: UX Designer and Customer Insight Lead  
⏰ Type: Fulltime  
📅 Date Posted: 2024-07-17  

Role Summary:  
- Lead the UX and service design strategies for Norrøna’s webstore experience.  
- Develop wireframes, prototypes, and customer journey maps.  
- Shape the company’s customer insights program, including survey methodologies and analytical frameworks.  
- Collaborate with cross-functional teams to create seamless user experiences across digital platforms.

What You'll Do:  
- Design user flows and prototypes to enhance online shopping experiences.  
- Conduct qualitative and quantitative A/B testing to optimize webstore design and functionality.  
- Develop and communicate key design artifacts to top leadership.  
- Facilitate workshops and collaborate with teams to democratize customer insights.

What's Needed:  
- Minimum 7 years of design experience in a customer-focused setting.  
- Strong background in user-centered design and research synthesis.  
- Excellent collaboration, storytelling, and communication skills.  
- Full working proficiency in English; Norwegian or Swedish is a plus.  
- Relevant degree in UX design, service design, or a related field required.  

Showcase your skills by providing a portfolio of work with your application. The deadline to apply is August 5th. This is a chance to significantly impact a company dedicated to creating the world's greatest outdoor products!

Top Interview Questions

  • Q: Can you describe your approach to developing user-centered design strategies that enhance the customer journey?

    A: My approach to developing user-centered design strategies starts with thorough user research, including surveys and interviews to understand potential touchpoints and pain points. I create detailed customer journey maps to visualize user interactions across different platforms, which helps identify areas for improvement. I involve key stakeholders in brainstorming sessions to generate innovative solutions and continuously test these designs with real users to refine them based on feedback, ensuring that the final product meets customer needs effectively.

  • Q: How do you prioritize design improvements when there are multiple areas in need of enhancement?

    A: I prioritize design improvements based on impact and feasibility. I analyze user data to determine which areas have the highest friction affecting conversion rates and customer satisfaction. I also collaborate with cross-functional teams to assess resource availability and technical limitations. For instance, quick wins may be low-hanging fruit that significantly enhance user experience, while larger projects may require more extensive planning and user research. This structured approach ensures that we focus on changes that yield the greatest benefit to the user experience and the business.

  • Q: Can you provide an example of a time you conducted A/B testing on a web store design? What were the results?

    A: In my previous role, I conducted A/B testing on two variations of a product detail page to optimize conversion rates. One version had a simplified layout with a prominent call-to-action button, while the other included more detailed product information and imagery. After launching the test, we saw a 15% increase in conversion rates for the simplified layout, primarily due to reduced cognitive load on users, which reinforced the importance of streamlined design in driving purchases. We then rolled out the winning version across the site and continued monitoring performance metrics for further insights.

  • Q: What is your experience in using qualitative and quantitative data to inform design decisions?

    A: I have extensive experience in both qualitative and quantitative analysis to guide my design decisions. Qualitatively, I conduct user interviews and usability tests to gather insights into user behaviors, preferences, and pain points. Quantitatively, I analyze web analytics data to measure user engagement, conversion rates, and drop-off points. For example, by combining findings from user feedback and analytics data, I was able to identify a pattern of users abandoning the checkout process on our e-commerce platform and subsequently implemented design changes that increased our checkout completion rate by 20%.

  • Q: How do you ensure effective collaboration between UX, UI designers, and developers to create a seamless user experience across all channels?

    A: To ensure effective collaboration, I advocate for regular communication and integration of teams from the project's outset. I facilitate workshops and design review sessions to gather feedback from UI designers and developers during the design phase. Additionally, I use collaborative tools like Figma for real-time design updates and encourage open discussions around design feasibility with developers. This approach fosters a sense of teamwork, allows for timely adjustments, and ensures that we maintain a consistent vision for the user experience across all channels.

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Apply for the UX Designer and Customer Insight Lead position at Norrøna in Oslo, Norway using https://www.linkedin.com/jobs/view/3977239601

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