Job Description

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  A nod to the glamour and exuberance of decades past, the New York-based label takes its name from a melding of synonyms for &ldquo;vintage&rdquo; and &ldquo;party.&rdquo; Enlivened with &ldquo;more-is-more&rdquo; energy, Retrof&ecirc;te blurs the line between day and night, creating a life-of-the-party aesthetic within each design. The iridescence of the sequins, modern meets vintage denim, and sophisticated silk silhouettes&mdash;each detail elevates a feeling of nostalgia with a fashion forward take on confident and sexy styles.
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    Retrof&ecirc;te is a Digital Marketing Associate
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   Position Overview:
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  We are looking for a skilled Digital Marketing Associate with 2-3 years of experience to oversee and execute our online advertising campaigns across various platforms including Facebook, Google, TikTok, and Pinterest. The ideal candidate is a creative thinker with a passion for digital marketing and a proven track record of driving results.
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   Key Responsibilities:
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   Develop and implement digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and customer acquisition.
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   Manage and optimize paid advertising campaigns on Facebook, Google Ads, TikTok Ads, and Pinterest Ads to maximize ROI and reach target KPIs.
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   Conduct audience research and segmentation to target specific demographics and interests effectively.
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   Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
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   A/B test ad creatives, audience targeting, and other campaign variables to improve performance and drive continuous improvement.
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   Collaborate with cross-functional teams including ecomm, graphics, and merchandising to align digital marketing efforts with overall business objectives.
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   Stay up-to-date with the latest trends, best practices, and platform updates in digital advertising to maintain a competitive edge.
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   Qualifications:
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   Bachelor&rsquo;s degree in Marketing, Advertising, Business, or related field.
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   2-3 years of experience in digital marketing, with a focus on managing paid advertising campaigns across Facebook, Google, TikTok, and Pinterest.
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   Proven track record of successfully executing and optimizing digital marketing campaigns to achieve measurable results.
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   Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
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   Excellent written and verbal communication skills with a keen attention to detail.
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   Creative thinker with the ability to develop innovative marketing strategies and compelling ad content.
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   Proficiency in digital marketing tools and platforms including Facebook Ads Manager, Google Ads, TikTok Ads Manager, and Pinterest Ads Manager.
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   Experience with A/B testing methodologies and campaign optimization techniques.
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   Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
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