Job Description

Director of Sales and Marketing
Mandarin Oriental New York is looking for a Director of Sales and Marketing to join our hotel and lead our Sales and Marketing team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognized for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
A stunning fusion of modern design with stylish oriental flair, Mandarin Oriental, New York features 244 elegant guestrooms and suites — all with breath-taking views of Manhattan and Five-Star hospitality. Luxurious amenities include MO Lounge, all-day dining overlooking Central Park and the Manhattan skyline; a 14,500 square-foot Five-Star Mandarin Oriental Spa; and a state-of-the-art fitness center with a 75-foot lap pool. In addition, there is premium meeting and event space, including a 6,000 square-foot pillar-less ballroom with three walls of windows overlooking Central Park.
About the job
Based in the Sales and Marketing Department in New York City, the Director of Sales and Marketing is responsible for the strategy, implementation, execution and budget control of the hotel’s annual marketing and communications activations. The Director of Sales and Marketing reports to the General Manager.
As Director of Sales and Marketing you will responsible for the following duties:
* Responsible for the strategy, implementation, execution and budget control of the hotel’s annual marketing and communications activations.
* Oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, partnerships, social media, advertising, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns.
* Work closely with the General Manager and Director of Revenue Strategy to set the hotel’s vision, strategic business direction, and implement the hotel’s commercial (sales/selling) strategy to maximize hotel revenues, market share performance and financial objectives.
Marketing & Communications
* Oversee the creation and management of the brand identity for the hotel and all its outlets
* Continue to craft stories that differentiates the hotel vs. the competitors while being part of one brand
* Develop an overall annual direct marketing plan and allocate the approved budget as per ongoing marketing and communications activities monthly
* Design and execute communication and direct consumer strategy for the hotel to ensure positioning as one of the top hotels in the destination in the local, national, and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
* Manage the Hotel’s Press Office by developing and writing newsworthy storytelling, and manage direct crisis communications in counsel with MOHG Corporate Communications team
* Oversee all phases planning to brief and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
* Work with global digital marketing team to identify and execute paid social media, digital marketing campaigns to engage both global staying guests and local audiences for F&B and Spa
* Ensure up-to-date, brand-appropriate web site copy for the hotel including information and production of photography, videography and press releases. Liaise with appropriate corporate and property colleagues to update the hotel site regularly
* Maintain frequent contact with the hotel’s guests and clients through direct marketing activities and oversee consumer events as required
* Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
* Responsible and guides communication and consumer marketing staff and ensure their continuous development
Sales & Catering
* Effectively develop, implement, monitor, and control sales strategies and goals and coordinate these strategies between Regional Sales Offices, Marketing & Communications Teams, and on-property Leadership.
* Guides DOS to determine strategic and appropriate deployment of Sales Team to continuously grow the direct sales segments
* Establishes priorities and sales goals, including but not limited to Group gap Goals, with the DOS and holds DOS responsible to achieve the Sales Team’s goals.
* Ensures all Sales contracts are in line with MOHG’s Distribution guidelines.
* Support the DOS leadership of sales team, ensuring proper leadership and motivation and holds them accountable to achieve goals.
* Evaluates monthly segment production and conducts monthly account reviews with DOS and Sales Team.
* Conducts weekly sales meetings with DOS and DOC and oversees daily group leads to monitor demand and provide conversion guidance.
* Ensures that DOC strategically targets accounts to grow business and holds them responsible in managing the team and achieving their goals
Other Areas
* Together with the Director of Revenue Strategy, prepares the hotel’s annual Budget and develops, implements, and adapts the Annual Marketing Plan as market conditions fluctuate.
* Responsible for annual expenditure for all sales and marketing activities and control of the budgeted expenditure by a monthly forecast.
* Maintains continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans, inventory, etc.
* Perform any other reasonable duties as required by the management from time to time
The above is not an all-inclusive list of job duties and responsibilities. Mandarin Oriental, New York reserves the right to add, delete, change or modify the job duties and responsibilities described in this job description at its discretion.
As Director of Sales and Marketing we expect from you: *(brief overview of requirements)*
* A minimum of 5 years marketing leadership position in luxury brands
* Experience in leading and managing sales teams in a similar positioning and size with comprehension of the sales process in different segments
* Strong business acumen and ability to create objectives and make strategic decisions and recommendations based on facts, market trends and experience/knowledge.
* Ability to train, manage and develop all direct reports to ensure successful execution of sales & marketing efforts and continue to grow the team.
	+ Exceptional leadership & communication skills, confident, and ability to build relationships.
	+ Self-motivated, well organized, ability to multi-task, and detail orientated.
	+ Able to travel when required.
Our commitment to you
* Learning & Development. Your success is our success. We craft unique learning and development programs for various stages in your career so that you grow, continuously.
* MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programs offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
* Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programs are offered to all our colleagues, globally.
* Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
*Salary and Benefits:*
* Salary: $220,000- $240,000
* Bonus Eligible
* A competitive benefits package, including health, dental and vision, 401(K), etc.
It is Company policy to comply with the Americans with Disabilities Act, including by providing reasonable accommodations that do not constitute an undue hardship on the Company. Colleagues or candidates should direct requests for accommodation to the Director of People and Culture.
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