Job Description

Assistant Director, Digital Marketing
Required Qualifications (as evidenced by an attached resume):  
Bachelor’s degree (foreign equivalent or higher). Three [3] years of full-time experience in communications, design, marketing, social media, or public relations. Proficiency in content management systems (CMS) and familiarity with SEO tools. Knowledge of social media platforms and experience managing social media accounts. Experience with graphic design and video editing. Demonstrated use of analytics tools such as Google Analytics and Google Search Console. \* \*Samples of work will be requested from candidates during the interview process.  
  
Preferred Qualifications:  
Master’s degree (foreign equivalent or higher) in Marketing, Communications, Digital Media, Higher Education Administration, or a related field. Knowledge of effective graphic design, branding, and marketing principles. Experience in photography and/or video production. Work experience in an academic or higher education setting. Strong writing and editing skills, with the ability to produce high-quality content. (To be determined at the interview).  
  
Brief Description of Duties:  
The Assistant Director, Digital Marketing will be responsible for creating, managing, and optimizing digital content across various platforms to support the marketing and communication goals of the organization. This role involves developing content strategies, managing social media accounts, and ensuring all digital content aligns with the organization’s brand identity and strategic objectives. The ideal candidate will have a strong understanding of content strategy, SEO, and social media, and will work collaboratively with various stakeholders to produce engaging and effective content. Important to this role is excellent organizational and project management skills.
  
Duties:
* Content Marketing and Emerging Opportunities:
	+ Develop and execute content strategies that align with organizational goals and objectives.
	+ Create, edit, and publish high-quality content for websites, social media channels, and other digital platforms.
	+ Produce impact stories, campaign materials, feature stories, brochures, and media releases.
	+ Ensure all content aligns with the organization’s brand identity, meets accessibility standards, and maintains consistent messaging and tone.
	+ Create or source high-quality images, graphics, or videos to complement content.
	+ Implement SEO best practices to increase website visibility and improve engagement.
	+ Develops materials for new areas of expansion and executes plans for new efforts (e.g. live online events or video content).
* Website Management:
	+ Partner with stakeholders to develop web content that engages, informs, and drives conversions.
	+ Create and maintain websites using content management systems (CMS).
	+ Manage digital assets and ensure design consistency across web pages.
	+ Use data analytics to measure the effectiveness of communication strategies and recommend adjustments as needed.
* Social Media & Digital Marketing:
	+ Develop and implement social media strategies to promote initiatives and engage key audiences.
	+ Monitor and analyze social media performance to identify areas for improvement and growth.
	+ Assist in strategizing and developing content for marketing campaigns.
	+ Support digital marketing strategies using analytics tools such as Google Analytics, Tag Manager, and others.
	+ Recruit, select, and manage the College of Business social media interns.
* Collaboration & Project Management:
	+ Work on integrated marketing and communications projects with various team members and program directors.
	+ Foster relationships across the community to explore potential partnerships and advance organizational goals.
	+ Ensure timely publication of content and manage multiple projects simultaneously.
* Other duties or projects as assigned and appropriate to rank and departmental mission.
  
  
Special Notes:  
This is a full-time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.  
  
In addition to the employee's base salary, this position is eligible for $3,400 UUP annual location pay, paid biweekly.  
  
For this position, we are unable to sponsor candidates for work visas.  
  
Resume/CV and cover letter should be included with the online application.  
  
*Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.*  
  
If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at (631) 632-6280 or visit OEA.  
  
*In accordance with the Title II Crime Awareness and Security Act* a *copy of our crime statistics can be viewed* *here.*  
  
Visit our WHY WORK HERE page to learn about the total rewards we offer.
  
Job Number: 2404184Official Job Title: Senior Staff AssistantJob Field: Administrative & Professional (non-Clinical)Primary Location: US-NY-Stony BrookDepartment/Hiring Area: College of Business, Dean's OfficeSchedule: Full-time Shift :Day Shift Shift Hours: 8:30 am to 5:00 pmPosting Start Date: Dec 3, 2024Posting End Date: Dec 18, 2024, 10:59:00 PMSalary:$72,000 - $78,000Appointment Type: TermSalary Grade:SL3SBU Area:Stony Brook University