Especialista en SEO Técnico - LATAM at Performanze in Buenos Aires, Buenos Aires Province, Argentina

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Job Description

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 <strong>
  Performanze
 </strong>
 es una soluci&oacute;n digital para validar, escalar y optimizar negocios online. Ayudamos a Empresas, Startups y Scaleups a aumentar su rendimiento, impulsar su rentabilidad y conseguir objetivos.
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 &iquest;Qu&eacute; buscamos? Estamos buscando un
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  Experto en SEO
 </strong>
 con al menos 3 a&ntilde;os de experiencia pr&aacute;ctica en SEO t&eacute;cnico, SEO on-page y SEO off-page para unirse a nuestro equipo de marketing digital. El candidato ideal debe tener un profundo conocimiento de las &uacute;ltimas tendencias y mejores pr&aacute;cticas en SEO, as&iacute; como experiencia en la implementaci&oacute;n de estrategias que aumenten la visibilidad y el ranking de nuestros sitios web en motores de b&uacute;squeda.
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 Responsabilidades:
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 <ul>
  <li>
   Realizar auditor&iacute;as SEO completas para identificar deficiencias y oportunidades de mejora en nuestros sitios web.
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   Implementar estrategias de SEO t&eacute;cnico, incluyendo la optimizaci&oacute;n de la velocidad de carga del sitio, estructura de URLs, sitemaps, archivos robots.txt, y asegurar la indexabilidad de nuestro contenido.
  </li>
  <li>
   Desarrollar y ejecutar estrategias de SEO on-page, incluyendo la optimizaci&oacute;n de t&iacute;tulos, metadescripciones, encabezados, y el uso de palabras clave relevantes en el contenido para mejorar su relevancia y ranking en motores de b&uacute;squeda.
  </li>
  <li>
   Planificar y ejecutar estrategias de SEO off-page, como la construcci&oacute;n de enlaces (link building), menciones de marca y estrategias de contenido para mejorar la autoridad y visibilidad de nuestro sitio web.
  </li>
  <li>
   Colaborar con el equipo de contenido y dise&ntilde;o web para asegurar que todas las implementaciones de SEO est&eacute;n alineadas con las mejores pr&aacute;cticas y contribuyan a una experiencia de usuario &oacute;ptima.
  </li>
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   Monitorear y analizar el rendimiento de SEO usando herramientas como Google Analytics, Google Search Console, SEMrush, Ahrefs o Moz, y ajustar las estrategias basado en los datos recogidos.
  </li>
  <li>
   Mantenerse actualizado con las &uacute;ltimas tendencias y cambios en los algoritmos de los motores de b&uacute;squeda para ajustar las estrategias de SEO de manera proactiva.
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  </li>
 </ul>
 Requisitos:
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 <ul>
  <li>
   M&iacute;nimo 3 a&ntilde;os de experiencia comprobada en SEO t&eacute;cnico, SEO on-page y SEO off-page.
  </li>
  <li>
   Experiencia trabajando con CMS populares como WordPress, Shopify, etc.
  </li>
  <li>
   Profundo conocimiento de herramientas de an&aacute;lisis y optimizaci&oacute;n de SEO (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
  </li>
  <li>
   Comprensi&oacute;n s&oacute;lida de los factores de clasificaci&oacute;n de los motores de b&uacute;squeda y las &uacute;ltimas pr&aacute;cticas de SEO.
  </li>
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   Experiencia en la ejecuci&oacute;n de campa&ntilde;as de construcci&oacute;n de enlaces y comprensi&oacute;n de las estrategias de contenido para SEO off-page.
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  <li>
   Habilidades anal&iacute;ticas fuertes con la capacidad de interpretar datos de SEO y ajustar estrategias seg&uacute;n sea necesario.
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   Excelentes habilidades de comunicaci&oacute;n y colaboraci&oacute;n para trabajar eficazmente con equipos interdisciplinarios.
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   Conocimiento de programaci&oacute;n b&aacute;sica (HTML, CSS, JavaScript) y c&oacute;mo afectan al SEO es un plus.
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  </li>
 </ul>
 &iquest;Qu&eacute; ofrecemos?
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  <li>
   Oportunidades de crecimiento y desarrollo profesional.
  </li>
  <li>
   Formar parte de una empresa joven y din&aacute;mica.
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   Ecosistema de startups amplio y diverso que brinda mucho m&aacute;s que una experiencia laboral.
  </li>
  <li>
   Salario acorde a val&iacute;a del candidato
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  </li>
 </ul>
 Adem&aacute;s de todo esto, Performanze ofrece otras ventajas, como, por ejemplo:
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 <ul>
  <li>
   Horario flexible (e intensivo todos los viernes del a&ntilde;o).
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   Modelo de trabajo h&iacute;brido.
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  <li>
   Plan formativo personalizado.
  </li>
  <li>
   Celebramos por todo lo alto la llegada del verano, en un evento exclusivo que nos permite reunirnos y compartir divertidos momentos juntos.
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  </li>
 </ul>
 &iquest;C&Oacute;MO SER&Aacute; EL PROCESO DE SELECCI&Oacute;N? El proceso de selecci&oacute;n consta de las siguientes etapas:
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 <ul>
  <li>
   Una primera entrevista con People v&iacute;a GMeets para que podamos conocer m&aacute;s sobre tus intereses y experiencias previas.
  </li>
  <li>
   La realizaci&oacute;n de un breve assessment conductual y cognitivo que, prometemos, no te quitar&aacute; m&aacute;s de 20 minutos y podr&aacute;s hacer c&oacute;modamente desde tu casa (o cualquier sitio tranquilo que t&uacute; elijas).
  </li>
  <li>
   Entrevista final presencial con el director de Performanze y el COO
  </li>
 </ul>
</div>

AI Powered Job Insights

Get ready for an exciting opportunity! A digital solution provider, Performanze, is on the lookout for a Technical SEO Specialist to enhance their marketing team in Buenos Aires, Argentina. This role is ideal for those who are passionate about optimizing online businesses and have a strong background in SEO.

📍 Location: Buenos Aires, Buenos Aires Province, Argentina  
💼 Position: Technical SEO Specialist  
⏰ Type: Full-time  
📅 Date Posted: 2024-07-10  

Role Summary:  
- Focuses on technical, on-page, and off-page SEO strategies to increase website visibility and rankings.  
- Involves conducting comprehensive SEO audits and implementing improvements.  
- Collaborates with content and web design teams to ensure best practices are followed.

What You'll Do:  
- Conduct audits to identify SEO deficiencies and opportunities.  
- Optimize site speed, URL structures, sitemaps, and more for technical SEO.  
- Develop on-page strategies including optimization of titles, meta descriptions, and keyword usage.  
- Execute off-page strategies like link building and brand mentions.  
- Utilize tools such as Google Analytics, SEMrush, and Ahrefs to monitor and analyze SEO performance.  
- Stay informed on SEO trends and algorithms.

What's Needed:  
- Minimum of 3 years of proven experience in technical, on-page, and off-page SEO.  
- Familiarity with CMS platforms like WordPress and Shopify.  
- Strong analytical skills and proficiency in SEO tools.  
- Excellent communication and collaboration abilities for teamwork.  
- Basic knowledge of programming (HTML, CSS, JavaScript) is a plus.

What They Offer:  
- Opportunities for professional development and growth.  
- A dynamic work environment within a young company.  
- Flexible working hours and a hybrid work model.  
- Personalized training plans and the chance to celebrate summer with fun company events.

Top Interview Questions

  • Q: Can you describe your process for conducting a comprehensive SEO audit? What key areas do you focus on?

    A: When conducting an SEO audit, I follow a systematic approach. First, I analyze the website's technical aspects, including site speed, mobile responsiveness, and crawlability, using tools like Google Search Console and SEMrush. Next, I evaluate on-page elements such as meta tags, headings, and keyword usage for relevance and optimization. Additionally, I assess off-page factors, like backlink quality and domain authority. I also review the site's content for freshness and relevance, ultimately creating a prioritized list of recommendations to address any identified issues.

  • Q: How do you approach optimizing a webpage for both user experience and SEO?

    A: To optimize a webpage for both user experience and SEO, I start by ensuring that the site structure and navigation are intuitive and user-friendly. I focus on optimizing page loading speed and mobile responsiveness, as these factors significantly impact both SEO rankings and user experience. Next, I implement on-page SEO techniques, ensuring that the content is relevant, engaging, and includes targeted keywords naturally. Lastly, I continuously monitor user engagement metrics and make necessary adjustments based on A/B testing results to enhance both SEO performance and user satisfaction.

  • Q: What strategies do you utilize for effective link building in an SEO off-page strategy?

    A: For effective link building, I adopt a multifaceted approach. I start by identifying high authority sites within the industry, then create valuable content that others want to link to, such as infographics or in-depth articles. I also engage in guest blogging to build relationships and earn backlinks. Additionally, I utilize social media platforms to share content and attract links, and I perform competitor backlink analysis to identify potential link opportunities. Finally, I ensure that I regularly monitor and evaluate the quality of backlinks to maintain our site’s authority.

  • Q: Can you explain how you stay updated with the latest SEO trends and algorithm changes? How do you implement this in your strategies?

    A: I stay updated on the latest SEO trends and algorithm changes by regularly following reputable SEO blogs, attending webinars, and participating in industry forums. Websites like Moz, Search Engine Journal, and Neil Patel’s blog are some of my go-to resources. I also engage with SEO professionals through LinkedIn and other social networks, which provides valuable insights. When implementing new strategies, I analyze the impact of these changes on my existing tactics and adapt accordingly, ensuring my approach remains aligned with current best practices.

  • Q: Describe a challenging SEO project you've worked on. What strategies did you employ to overcome the challenges?

    A: One challenging SEO project involved a website that had suffered a significant drop in traffic after a Google algorithm update. To address this, I first performed a thorough audit to identify issues such as thin content and poor backlink quality. I prioritized content creation to add valuable, in-depth articles that targeted relevant keywords. I also initiated a disavow process for harmful backlinks and reached out to webmasters to remove low-quality links. Finally, I improved site technical aspects, like loading speeds and mobile usability. Over time, we saw a significant recovery in traffic and a boost in keyword rankings.

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Apply for the Especialista en SEO Técnico - LATAM position at Performanze in Buenos Aires, Buenos Aires Province, Argentina using https://www.linkedin.com/jobs/view/3972050840

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