Analista Marketing Digital - SEM at Lisicki Litvin & Asociados in Buenos Aires, Buenos Aires Province, Argentina

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Job Description

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  &iquest;Qu&eacute; vas a hacer?
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   Ser&aacute;s el responsable de desarrollar y optimizar nuestras campa&ntilde;as SEM en plataformas como Google Ads y LinkedIn Ads, reportando directamente a nuestra Chief Marketing Officer.
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   Gestionar&aacute;s y maximizar&aacute;s el uso de Hubspot como nuestra principal herramienta de CRM, apoyando la conversi&oacute;n y seguimiento de leads.
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  <li>
   Colaborar&aacute;s en el dise&ntilde;o y ejecuci&oacute;n de estrategias SEO y SEM, trabajando en estrecha colaboraci&oacute;n con nuestro equipo de marketing y agencia.
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   Analizar&aacute;s m&eacute;tricas y datos para mejorar continuamente el rendimiento de nuestras campa&ntilde;as.
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 La jornada es full time, hibrida en nuestra oficina de CABA.
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 Requisitos
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  &iquest;Qu&eacute; condiciones m&iacute;nimas debes reunir para aplicar?
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   Ser graduado de carreras relacionadas con Marketing.
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   Contar con estudios y experiencia en marketing digital.
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   Tener experiencia demostrable en el uso de Hubspot.
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   Experiencia m&iacute;nima de tres (3) a&ntilde;os en marketing digital, con un enfoque significativo en SEM y manejo de CRM en entornos B2B.
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  &iquest;Qu&eacute; adicionales te har&aacute;n destacar?
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   Certificaciones adicionales como Hubspot Academy, Google Ads, Bing Ads o LinkedIn Ads, etc.
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   Experiencia previa en la industria de ciberseguridad o en la industria tecnol&oacute;gica.
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   Conocimientos en Adobe Creative Suite.
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 Beneficios
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  &iquest;Qu&eacute; ofrecemos?
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 🏑 Modalidad de trabajo hibrida
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 πŸ’Ό Oportunidades de crecimiento profesional.
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 πŸš€ Desarrollo de carrera y apoyo en estudios relacionados.
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 πŸ₯ Prepaga Osde 210
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 πŸ“‘ Reintegro gastos de conectividad
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 πŸ‹&zwj;&female; Reintegro Wellness
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 πŸŽ‚ D&iacute;a de Cumplea&ntilde;os
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 Con m&aacute;s de 35 a&ntilde;os de actividad ininterrumpida en el mercado, somos una firma de profesionales altamente especializados en las &aacute;reas de Impuestos, Auditor&iacute;a, Consultor&iacute;a, Derecho Tributario, Penal Econ&oacute;mico, Bancos y Servicios Financieros. El objetivo fundamental de nuestra organizaci&oacute;n es la excelencia y la seriedad profesional en la prestaci&oacute;n de nuestros servicios, transmitido sistem&aacute;ticamente a sus integrantes, como requisito indispensable para la permanencia, crecimiento y prestigio del Estudio. Nos mantenemos al tanto de los cambios econ&oacute;micos, pol&iacute;ticos, tecnol&oacute;gicos y culturales para evaluar su implicancia sobre las actividades y resultados de nuestros clientes, brind&aacute;ndoles asesoramiento permanente para poder afrontar dificultades y aprovechar las oportunidades que se presenten. Los est&aacute;ndares de exigencia en la selecci&oacute;n y capacitaci&oacute;n de los miembros de nuestro staff, nos permite aportar en su desarrollo y crecimiento profesional, dentro de un excelente ambiente laboral, siendo la integraci&oacute;n y el sentido de pertenencia, uno de los patrimonios diferenciales de la firma. A su vez, el fomento de la creatividad y el desarrollo de nuevos servicios en aras de satisfacer los requerimientos de nuestros clientes, no s&oacute;lo nos permite acompa&ntilde;arlos en sus progresos y diversificaciones, sino tambi&eacute;n, incorporar nuevos, referidos de empresas, ejecutivos y profesionales a los cuales hemos brindado nuestros servicios, lo cual nos distingue y gratifica.
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AI Powered Job Insights

Digital Marketing Analyst - SEM Opportunity! Lisicki Litvin & Asociados is seeking a talented individual to elevate their SEM campaigns and optimize their marketing strategies. This is an exciting role for those passionate about digital marketing and analytics.

πŸ“ Location: Buenos Aires, Buenos Aires Province, Argentina  
πŸ’Ό Position: Digital Marketing Analyst - SEM  
⏰ Type: Full-time, hybrid work model  
πŸ“… Date Posted: 2024-07-01  

Role Summary:  
- They will be responsible for developing and optimizing SEM campaigns on platforms like Google Ads and LinkedIn Ads.  
- Managing and maximizing the use of Hubspot as the primary CRM tool for lead conversion and tracking.  
- Collaborating on SEO and SEM strategies with the marketing team and external agencies.  
- Analyzing metrics and data to continuously enhance campaign performance.  

What You'll Do:  
- Develop and implement SEM campaigns.  
- Utilize Hubspot for lead management.  
- Work closely with the marketing team to execute effective strategies.  
- Monitor and analyze campaign metrics for ongoing improvement.  

What's Needed:  
- A degree related to Marketing.  
- Proven experience in digital marketing and SEM.  
- Demonstrable expertise in Hubspot usage.  
- At least three years of experience in digital marketing, particularly in SEM and B2B CRM.  

Additional Qualifications that Stand Out:  
- Certifications from Hubspot Academy, Google Ads, Bing Ads, or LinkedIn Ads.  
- Prior experience in the cybersecurity or technology sectors.  
- Knowledge of Adobe Creative Suite.  

Benefits:  
- Hybrid work model.  
- Professional growth opportunities.  
- Support for career development and studies.  
- Health coverage with Osde 210.  
- Connectivity expense reimbursements.  
- Wellness reimbursement programs.  
- Birthday off day.  

Lisicki Litvin & Asociados has over 35 years of experience in the market, providing high-level professional services in various areas including Tax, Audit, and Financial Services. They emphasize the importance of professional excellence and ongoing development for their staff.

Top Interview Questions

  • Q: Can you describe your experience with managing SEM campaigns, particularly with platforms like Google Ads and LinkedIn Ads?

    A: I have over three years of hands-on experience managing SEM campaigns, predominantly on Google Ads and LinkedIn Ads. For instance, in my previous role, I developed a campaign for a B2B tech firm that increased lead generation by 40% through effective keyword research and targeted ad placements. I constantly monitor key metrics such as CTR and CPC, iterating on strategies for continuous improvement.

  • Q: How do you utilize data analytics to drive decisions in your marketing campaigns?

    A: Data analytics plays a crucial role in informing my marketing decisions. I regularly analyze campaign performance metrics using tools like Google Analytics and HubSpot to assess ROI and optimize strategies. For example, I once identified that a specific audience segment had a higher conversion rate; I adjusted my ad budget accordingly, resulting in a 50% increase in leads from that segment.

  • Q: Can you share an experience where you successfully integrated CRM tools like HubSpot into your SEM strategy?

    A: In my last position, I utilized HubSpot to enhance our SEM strategy by linking our campaigns directly to lead tracking and nurturing processes. By setting up specific conversion paths and workflows, I managed to reduce our lead conversion time by 30%. This synergy between SEM efforts and CRM allowed for highly personalized follow-ups, which significantly improved our customer engagement.

  • Q: What steps do you take to optimize your SEM campaigns continuously?

    A: To continuously optimize my SEM campaigns, I employ a structured approach that includes regular A/B testing of ad copy and landing pages, utilizing negative keywords to minimize irrelevant traffic, and analyzing competitor strategies. I also keep abreast of industry trends and changes in algorithms to refine my targeting. For instance, I routinely review and adjust bidding strategies to align with my goals, ensuring that we maximize our ad spend effectiveness.

  • Q: How do you approach collaboration with team members and agencies when designing SEO and SEM strategies?

    A: Collaboration is essential in designing effective SEO and SEM strategies. I prioritize clear communication with team members and external agencies by setting up regular check-ins and utilizing collaborative platforms like Google Drive for sharing insights and documents. For example, during a recent product launch, I led collaborative brainstorming sessions with the SEO team, which helped us identify cross-channel opportunities that boosted our overall visibility and campaign performance.

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