Digital Marketing / Social Media Specialist at Phoenix Support Services Inc. in Buenos Aires, Buenos Aires Province, Argentina

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Job Description

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 This is a remote position.
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 We are looking for a Digital Marketing Specialist to participate in our company&rsquo;s digital advertising campaigns. We have also started a new Facebook group and we must have a moderator. Prior experience in managing a Facebook group is a plus.
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 Your main responsibilities include monitoring online consumer behavior and working with the team to create campaigns to increase site traffic and sales. We would like a creative team player with a passion for digital marketing to become a pivotal part of our marketing team.
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 Prior VERIFIABLE RESULTS from previous campaigns is a must to apply for this position.
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  Responsibilities
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   Research advertising trends and competitors&rsquo; pricing and products
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   Monitor our new Facebook Group
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   Execute projects with the team to create content
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   Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
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   Monitor project status
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   Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
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   Create reports on the growth and analytics of campaigns
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   Work with outside vendors to supplement the work as needed
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  Requirements
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   BS in Communications, Marketing, Business, New Media or Public Relations
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   Proven experience as a digital marketing specialist or similar role
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   Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social Media etc.) and market research methods
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   Demonstrable experience in marketing data analytics and tools
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   Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
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   Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
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   Well-organized and detail-oriented
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   Exceptional communication and writing skills
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   Commercial awareness partnered with a creative mind
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   Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
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   Demonstrable social networking experience and social analytics tools knowledge
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   Positive attitude, detail and customer oriented with good multitasking and organizational ability
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   Video production experience is preferred
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  Work Conditions
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   Willing to work in EST, CST, and MST time zones
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   Must follow U.S. Federal and Local Holidays
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   Must have a conducive work area
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   PC requirements: at least Intel i3 processor or the like
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   Must have wired USB headset with noise cancellation feature
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  Benefits
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 Along with your CV, kindly submit a short application letter at hr@advdms.com providing our Recruitment Team a snapshot of why you are qualified for this specific role and answering the following questions:
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   How do you keep yourself updated with the latest trends in the digital marketing strategies?
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   Please specify your salary expectation
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 "More than just a job, we offer an opportunity to grow. Come and be part of our growing team!"
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 Leading by #PuttingPeopleFirst, Phoenix Support Services is the in-house support center of Advanced Digital Media Services, a full-service digital marketing company in Florida and Colorado, United States. Located in the Philippines, we engage and delight our customers through years of industry expertise.
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  What Makes Support Phoenix Services Great
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 We are not here today without our exceptional employees. Phoenix Support Services encourages career development by providing employees free access to various training courses, which help them level up professionally and as individuals. Our employees work in a remote work setup with flexible working hours, annual performance appraisals, birthday cakes, anniversary bonuses, and many others.
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  Serving A Mission Greater Than Us
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 Like many successful companies, we at Phoenix Support Services believe in giving back to the community. The organization started when the CEO met her wife, who graduated from the Sisters of Mary School, and if it weren't for her attending the school, they would not have met.
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 The Sisters of Mary take on a yearly mission to help those in need&mdash;traveling far and wide, they seek out the most disadvantaged children and use interviews and testing to determine who would benefit from access to their educational programs. The children reside on campus the entire school year while being provided a high-quality education and vocational courses that will serve as a bridge of opportunity to the children in need. No one at the Sisters of Mary School earns a salary. The work is all done voluntarily by the nuns. That is why we are helping them maintain their selfless act through donations from the company's earnings.
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 To learn more about what we do and how to donate, please follow the below links:
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 https://phoenixsupportservices.net/
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 https://www.facebook.com/phoenixsupportservicesinc
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 https://advdms.com/give-back/
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  Please note that only applicants who followed the instruction and shortlisted applicants will be contacted.
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AI Powered Job Insights

Exciting Opportunity for Digital Marketing/Social Media Specialist! They are seeking a passionate Digital Marketing Specialist to join their remote team at Phoenix Support Services Inc. This role involves managing digital advertising campaigns and overseeing a new Facebook group.

📍 Location: Remote
đź’Ľ Position: Digital Marketing/Social Media Specialist
⏰ Type: Full-time
đź“… Date Posted: June 26, 2024

Role Summary:
- Participate in creating and executing digital advertising campaigns.
- Moderate a new Facebook group, enhancing community engagement.
- Collaborate with the marketing team to boost website traffic and sales.

What You'll Do:
- Research advertising trends and competitor analysis.
- Monitor and manage the Facebook group.
- Execute creative marketing campaigns across various platforms.
- Analyze marketing data and report on campaign performance.
- Collaborate with external vendors as needed.

What's Needed:
- Bachelor's degree in Communications, Marketing, Business, or related field.
- Proven experience in digital marketing with verifiable results.
- Strong understanding of SEO, social media, and market research.
- Proficiency in data analytics tools and marketing software (e.g., Google AdWords, Adobe Creative Suite).
- Excellent communication skills and attention to detail.
- Video production experience is a plus.
- Must work in EST, CST, or MST time zones and have a conducive work environment.

Top Interview Questions

  • Q: How do you stay updated with the latest trends in digital marketing and ensure your strategies remain relevant?

    A: I engage in continuous learning by following key industry blogs, subscribing to marketing newsletters, and participating in webinars and online courses. I also actively engage with professional communities on platforms like LinkedIn and relevant Facebook groups. By regularly analyzing the performance of past campaigns and adjusting strategies based on emerging trends, I ensure that my marketing initiatives are both innovative and effective.

  • Q: Can you describe a successful digital marketing campaign you led in the past, including the results you achieved?

    A: In my previous role, I spearheaded a social media campaign that aimed to increase brand awareness. We launched a series of engaging posts and ran targeted Facebook ads that reached a 30% higher engagement rate than our previous campaigns. As a result, website traffic increased by 50% within a month, leading to a 20% increase in sales. I ensured to track metrics meticulously and used A/B testing to refine our approach throughout the campaign.

  • Q: How do you approach monitoring and moderating a Facebook group to foster community engagement?

    A: An effective moderation strategy involves setting clear guidelines for group behavior and actively engaging with members. I plan to post regularly to stimulate conversation and encourage sharing of relevant content. I also monitor discussions to ensure a positive atmosphere and intervene when necessary to address any issues. Moreover, I leverage insights from group analytics to understand member interests and tailor our content accordingly.

  • Q: What tools and metrics do you consider essential for analyzing the success of your digital marketing campaigns?

    A: I consider tools like Google Analytics, Hootsuite, and Facebook Insights essential for tracking campaign performance. Key metrics include conversion rates, click-through rates, and engagement levels across our platforms. I believe in harnessing data to inform decision-making and using metrics to understand consumer behavior, which helps refine our marketing strategies over time.

  • Q: Describe a challenging situation you faced in a digital marketing role and how you handled it.

    A: While managing a digital campaign, we faced an unexpected drop in engagement due to a platform algorithm change. I quickly organized a brainstorming session with the team to analyze the situation. We decided to pivot our strategy to focus more on high-quality, user-generated content and increase our direct engagement through live sessions. Within two weeks, we saw a rebound in engagement levels, demonstrating the importance of agility and teamwork in addressing challenges.

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