Marketing Manager at treebytree in The Hague, South Holland, Netherlands

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Job Description

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    Hi, we are treebytree, a social enterprise on a mission to accelerate climate and environmental impact by empowering consumers and companies to play a positive role in the regeneration of nature. How? Through our self-built platform companies start their company forests and engage with their employees and consumers by gifting them trees. Gift a tree. Grow a forest. Make an impact! 💪&nbsp;
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    In the future we plan to kickstart more projects and allow companies and consumers to regenerate nature in different ways (by restoring coral reefs, taking plastic out of the ocean, saving turtles, ... you name it!). Our ambition is to inspire and empower 100.000.000 consumers to respond to climate and environmental risks by 2030!&nbsp;
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    To achieve our ambition, we focus on big corporate clients with big consumer audiences. And your goal will be to develop and implement a holistic marketing plan that will help reach and engage our target audience.&nbsp;
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   About the role:
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  As Marketing Manager, you will play a crucial role in creating a 360 customer campaigns that will activate our target audience to do good for the planet!&nbsp;&nbsp;
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   Responsibilities:
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  You will get a unique opportunity to be in the driver&rsquo;s seat of the ambitious project to upgrade our current 20&rsquo;s century marketing and sales process to 21st century marketing process.&nbsp;
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  Already in 2024 we plan to:&nbsp;
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   Optimize our current sales process using Hubspot;&nbsp;
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   Expand using CRM for an account-based marketing approach;&nbsp;
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   Launch and execute account-based marketing campaigns.&nbsp;
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  We&rsquo;ll move to launching and executing demand generation marketing campaigns in early 2025.&nbsp;
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  You will be responsible for continuous improving of our sales kit, that will eventually include:&nbsp;
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   Marketing and POS materials;&nbsp;
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   Videos and tutorials;&nbsp;
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   Customer questionnaires and feedback forms;&nbsp;
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   Company publications.&nbsp;
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  You will be the key person to plan and organize our participation in the key sustainability events. And who knows, maybe sooner than later, you will be the one organizing our own event, because we are only starting our journey!&nbsp;&nbsp;
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  So join our movement and grow and achieve and learn together with us!&nbsp;
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   Who you are:
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   You are passionate about the mission of treebytree;&nbsp;
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   You enjoy working in a team and are flexible in taking on diverse tasks;&nbsp;
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   You are eager to learn and grow as a professional;&nbsp;
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   You are ambitious and eager to make a big impact;
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   You are computer savvy and work in or eager to learn useful computer tools;&nbsp;
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   You easily communicate across multiple stakeholders in Dutch and English;&nbsp;
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   You are able to work effectively with data, prioritise and handle multiple tasks, whilst maintaining attention to detail and dealing with uncertainty;&nbsp;
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   You are a proactive personality with the ability to think strategically and great presentation skills.&nbsp;
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   You have a successful Sales/Trade Marketing track record;&nbsp;
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   You have a WO/HBO degree (commercial/trade marketing discipline);
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   You are located in the Netherlands and preferably in or close to the Hague.
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   What we offer:
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   Friendly and transparent business environment with like-minded colleagues;&nbsp;
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   Work experience in a dynamic international start-up company where we combine technology and positive real climate actions;&nbsp;
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   Opportunity to grow and develop your skills;&nbsp;&nbsp;
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   Comfortable working conditions in a beautiful office in The Hague;&nbsp;
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   A salary range between &euro;4500-&euro;5000 (based on experience) and an unlimited public transport pass for trains, metros and buses;&nbsp;
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   An Apple Macbook and an e-sim or refurbished iPhone.&nbsp;
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   Apply now!
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  At treebytree, we believe in diversity as a driving force for innovation and success. We strive to create an inclusive workplace where everyone feels welcome, regardless of age, gender, religion, ethnicity, or background. We aim to build a diverse and inclusive team and look forward to receiving applications from talented candidates of all backgrounds.
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    Ready to make an impact?
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  &nbsp;Leave your resume and a brief explanation of your motivation via the HomeRun link in this vacancy* and we hope to meet you soon!
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   *Only these direct applications will be taken into account.
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AI Powered Job Insights

Exciting opportunity for a Marketing Manager at treebytree! This innovative social enterprise aims to enhance climate impact by empowering consumers and companies to contribute positively to nature. They are looking for a passionate marketing professional to lead their efforts in engaging corporate clients and consumers in regenerative projects.

📍 Location: The Hague, South Holland, Netherlands  
💼 Position: Marketing Manager  
📅 Date Posted: 2024-06-17  

Role Summary:  
- Lead the development and implementation of a comprehensive marketing plan.  
- Manage 360-degree customer campaigns to drive engagement.  
- Elevate their marketing and sales processes to meet modern standards.  

What You'll Do:  
- Optimize current sales processes using Hubspot.  
- Launch account-based marketing campaigns and strategies.  
- Create and improve sales kits including marketing materials, videos, and feedback tools.  
- Organize participation and potentially lead sustainability events.  

What's Needed:  
- Passion for treebytree’s mission and sustainability initiatives.  
- Flexibility in tackling diverse tasks and eagerness to learn.  
- Strong communication skills in Dutch and English.  
- Proven experience in Sales/Trade Marketing and a degree in a relevant discipline.  
- Ability to work with data and manage multiple priorities.  
- Located in the Netherlands, preferably near The Hague.  

Additional Perks:  
- Collaborative work environment with like-minded colleagues.  
- Experience in a dynamic international start-up focused on technology and climate action.  
- Opportunities for professional growth and development.  
- Competitive salary between €4500-€5000 and travel benefits.  
- Provision of an Apple Macbook and phone for work.  

Ready to make an impact? They encourage direct applications through the HomeRun link provided.

Top Interview Questions

  • Q: Can you describe your experience with account-based marketing and how you would apply it to treebytree's mission?

    A: I have successfully implemented account-based marketing in previous roles by identifying key accounts, understanding their unique needs, and creating tailored marketing strategies to engage them. For treebytree, I would research major corporate clients that align with our sustainability mission, develop personalized outreach campaigns highlighting our impact on climate regeneration, and use data from our CRM to track engagement and adjust tactics accordingly.

  • Q: How would you ensure the marketing materials you create resonate with both corporate clients and consumers?

    A: To create effective marketing materials, I would start with thorough audience research to understand the needs, values, and pain points of both corporate clients and end consumers. Collaborating with our team, I would develop clear messaging that communicates the dual benefits of our initiatives—both for companies and for the environment. Additionally, I would employ A/B testing on various formats to determine which materials perform best.

  • Q: Describe a challenging project where you had to work with multiple stakeholders. How did you manage communication and expectations?

    A: In a previous role, I led a campaign that involved several departments, from sales to product development. I established regular check-ins and utilized project management tools to keep everyone aligned on goals and timelines. Open communication was key; I encouraged feedback and made adjustments based on team input, which helped ensure that all stakeholders felt heard and invested in the campaign's success.

  • Q: What strategies would you use to increase engagement during and after participation in sustainability events?

    A: To enhance engagement during sustainability events, I would develop interactive elements such as workshops or live demonstrations of our initiatives, inviting attendees to participate actively. Post-event, I would follow up with a thank-you email including a recap of the event and resources to get involved with treebytree. Additionally, I would leverage social media to share highlights and encourage ongoing conversations about sustainability, fostering a community around our mission.

  • Q: With treebytree's goal to empower consumers and companies, how would you measure the success of your marketing campaigns?

    A: Success measurement would depend on specific KPIs aligned with our goals, such as engagement rates, leads generated, and the number of trees gifted through our campaigns. I would set up analytics to regularly track these metrics and gather feedback from participants to evaluate the impact of campaigns. Using tools like HubSpot, I could analyze data to refine future strategies, ensuring we effectively progress towards our 2030 goal of inspiring 100 million consumers.

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