Job Description

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 <p>
  <strong>
   SUMMARY
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  The VP Marketing is responsible for building the Glorious Cannabis portfolio of brands that people love and trust. You will do this by building and leading a world class marketing team that consistently designs, implements and monitors the most effective marketing strategies in the US cannabis market.
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  The VP Marketing will be a strategic thinker and visionary leader with
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   exceptional communication and interpersonal skills that can engage the whole organization with the voice of the consumer and in building market leading brands and products. The VP Marketing will
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  report to the Chief Commercial Officer and
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   be a member of the Glorious Leadership Team.
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  <strong>
   ABOUT GLORIOUS
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  <strong>
   Glorious Cannabis Company is a leading US cannabis company with operations in Michigan, Massachusetts and Illinois, and big ambitions.
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   We want to build the industry&rsquo;s best brands, products and teams to deliver on the promise of cannabis.
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   We relentlessly strive to improve the lives of our consumers through empathy, education and science-backed innovation.
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   ESSENTIAL DUTIES &amp; RESPONSIBILITIES
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  <li>
   Build and inspire a market-leading brand and trade marketing team.
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   Develop and execute an effective brand portfolio and trade marketing strategy, branding initiatives, new product introductions, and other marketing projects that deliver on the company&rsquo;s ambitions and objectives.
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   Responsible for all aspects of Brand Management, Integrated Marketing, Trade Marketing, Product Launches, social media, E-Commerce, Brand Communication, Advertising, PR.
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   Develop a comprehensive consumer and market intelligence plan to capture consumer insights, customer insights and competitive product information to ensure the company makes the best data-driven decisions.
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   Identify product gaps, make business cases and create roadmaps for new innovations and existing product enhancements.
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   Participate in pricing strategies to meet market and profitability goals.
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   Work with VP Sales team to realize full demand generation plan in order to deliver the company&rsquo;s revenue and margin goals.
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   Be a member of the GCC Leadership Team responsible for collectively building the company and leading colleagues.
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   SKILLS &amp; QUALIFICATIONS
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   B.S. / B.A. degree
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   Proven work experience as a VP or Director of Marketing with a Cannabis Company
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   Demonstrable experience designing and implementing successful marketing strategies and campaigns with proven results
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   Strong leadership skills
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   Excellent communication skills
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   Strong analytical and project management skills
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   Strategic mindset, with the ability to make difficult decisions.
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   Proven ability to work in a fast-paced environment
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   Strong relationship building skills
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   Strong customer service orientation
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   &ldquo;Hands On&rdquo; management style
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   Able to effectively interface with all levels and departments within the organization
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