Job Description

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 <p>
  We are looking for a Sr. Director of Integrated Marketing to lead
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   influencer, social and campaign strategy for the brand. This role reports into the Chief Commercial Officer and will
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  manage a small team.
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  <strong>
   Responsibilities
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    Own marketing vision and strategy that will drive topline growth and company KPIs
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    Lead and deliver 360 marketing: owning integrated marketing calendar activities inclusive of product launches, brand activations, commercial moments and retailer support partnering with commercial, product and creative teams
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    Develop annual brand marketing budgets
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    Develop and support brand media strategy, optimizing budget spend and performance
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    Partner with Creative and cross-functional partners for digital assets, media content, social content, collateral, event visuals, and retailer needs
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    Identify and size white space product and commercial marketing opportunities, driven by opportunity size, Brand differentiating opportunity and consumer insights (desk research, building surveys) to drive the business, while delivering a strong ROI.
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    Create materials for internal and external meetings with stakeholders to present marketing programs (i.e., 360 activation plans, market meetings).
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    Lead, mentor and develop brand marketing team
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    Lead influencer marketing strategy, both paid &amp; organic&nbsp;
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    Lead organic social media strategy, and support execution and planning&nbsp;
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    Brief in compelling product messaging &amp; educational content to support product marketing efforts&nbsp;
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  <strong>
   Required Experience
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    Degree in Business Administration, Marketing, or in a related field, or equivalent experience&nbsp;
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    8+ years of brand marketing experience in beauty, particularly color cosmetics
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    Experience in brand marketing for omnichannel brands&nbsp;
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  <strong>
   Preferred Experience
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    Strong product marketing background and omni-channel go-to-market experience with ULTA brands.&nbsp;
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    Experience working with small, growing startup brands, with an understanding of how to execute in a fast, iterative, scrappy way
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    Experience leading a small team or in a project role working across multiple departments, vendors and been involved with field sales team education
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  </li>
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