Apply for the Media Manager, Social position at 22Squared in Atlanta, GA. Find the best jobs for you effortlessly with InJob.AI, your ultimate solution for job search. Discover top job opportunities and streamline your job search process.

Job Description
<div> <strong> Who We Are <br/> <br/> </strong> As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore. <br/> <br/> <strong> What You’ll Do <br/> <br/> </strong> As a Media Manager in the Digital Investment department, you will manage and execute strategic social media paid strategies for a large American supermarket chain. The role requires a broad range of skills, including collaboration with an integrated team to guide strategic social buying on various platforms, identifying targeting tactics based on campaign briefs, and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires a commitment to driving innovative paid media solutions and flawless execution. <br/> <br/> <strong> Responsibilities <br/> <br/> </strong> <ul> <li> Lead paid social media buys and tactical recommendations, including audience strategy, flighting, and budgets </li> <li> Manage end-to-end campaign execution, including budget allocation, audience targeting, and performance optimization across Facebook, Instagram, Pinterest, LinkedIn and Snapchat </li> <li> Schedule, maintain, and monitor ad delivery to ensure the successful deployment of ads </li> <li> Partner with the strategy department to develop actionable insights for internal stakeholders and clients on emerging digital and social ad technologies </li> <li> Provide analysis and develop optimization recommendations based on KPIs for paid social media campaigns </li> <li> Track and analyze the performance of media buys to effectively acquire customers at acceptable KPIs </li> <li> Develop a deep understanding of audience buying, leveraging a variety of tools with first and third-party data </li> <li> Maintain media client and vendor relationships and serve as the primary contact for specific projects </li> <li> Prepare, research, and present paid social media plans working with a variety of internal and external platform partners </li> <li> Lead client work sessions for various platforms and campaigns-continually bringing new thinking and guiding business objectives </li> <li> Assists the Supervisor in managing Assistants and Coordinators on the account. Mentor, train, and empower team members <br/> <br/> </li> </ul> <strong> Qualifications <br/> <br/> </strong> <ul> <li> 2-4 years of experience in digital media buying and/or planning at a media agency or other social buying platform is preferred </li> <li> In-depth knowledge and experience navigating Facebook, Instagram, Pinterest, LinkedIn and Snapchat ad dashboards, and third-party optimization tools </li> <li> 2-3 years of experience building and managing campaigns on Facebook, Pinterest, LinkedIn and Snapchat Ads Manager </li> <li> Bachelor’s degree in any field required with a focus on advertising, communications, journalism, or social media preferred </li> <li> Demonstrates success in developing and executing social/digital media campaigns with paid media on various social platforms </li> <li> Overall understanding of the media landscape including all digital and traditional media channels </li> <li> Effective time management and organizational skills, as well as strong attention to detail </li> <li> Ability to communicate effectively with internal and external stakeholders </li> <li> Ability to understand client's business objectives and how they translate into media objectives and strategies </li> <li> Strong knowledge of interactive marketing concepts and best practices </li> <li> Strong mathematical skills required </li> <li> Proficient in working with Microsoft Office applications, with strong Excel and PowerPoint skills </li> <li> Excellent verbal and written communication skills; excels at working cross-functionally <br/> <br/> </li> </ul> </div>
AI Powered Job Insights
Media Manager Position Just Posted! 22Squared is seeking a talented individual to manage and execute strategic social media campaigns for a major American supermarket chain. This role is ideal for those looking to make an impact in a dynamic and employee-owned agency environment. š Location: Atlanta, GA š¼ Position: Media Manager ā° Type: Full-time š Date Posted: 2024-07-20 Role Summary: - The Media Manager will focus on digital investment strategies, specifically paid social media. - This position requires a mix of collaboration, strategic thinking, and hands-on media execution. What You'll Do: - Lead and manage paid social media buys across platforms including Facebook and Instagram. - Develop audience strategies and budget allocation for campaigns. - Monitor and optimize ad performance to meet KPIs. - Provide insights and analysis to improve campaign effectiveness. - Partner with internal teams for innovative ad solutions and maintain client relationships. - Mentor and support junior team members in their development. What's Needed: - 2-4 years of experience in digital media buying or planning. - Proficiency in social media ad platforms, specifically Facebook, Instagram, Pinterest, LinkedIn, and Snapchat. - A bachelorās degree, preferably in advertising, communications, or a related field. - Strong analytical skills and attention to detail. - Excellent communication skills to liaise with stakeholders. - Ability to understand and translate client objectives into actionable media strategies.
Top Interview Questions
A: I take a structured approach to managing paid social media campaigns, starting with clear goal setting based on the client's business objectives. I collaborate with the team to define KPIs for each campaign and use data-driven insights to inform targeting and budget allocation. Throughout the campaign, I closely monitor performance using platform analytics, allowing for real-time adjustments to optimize outcomes. After each campaign, I conduct a thorough analysis to assess success and identify areas for improvement in future campaigns.
A: Staying updated is crucial in the fast-paced world of social media advertising. I follow key industry publications, attend webinars, and participate in professional networks and groups focused on digital marketing. I also subscribe to newsletters from platforms like Facebook and LinkedIn to receive updates directly from the source. Engaging with peers allows me to share insights and stay ahead of changes that could impact campaign strategies.
A: In a previous role, I led a cross-functional team to launch a campaign for a major client. I scheduled regular check-ins to discuss progress, challenges, and upcoming tasks. I implemented a project management tool to track individual responsibilities, deadlines, and deliverables, making it easy for everyone to stay aligned. I encouraged open communication by creating a culture where team members felt comfortable sharing ideas and feedback. This approach fostered collaboration and ultimately led to a successful campaign launch.
A: To optimize ad performance, I continuously analyze data to understand which segments are responding best to the ads. I employ A/B testing to experiment with various creatives, targeting criteria, and bidding strategies. For audience targeting, I combine first-party data, such as customer demographics and behaviors, with third-party data to create detailed audience segments. My strategy also involves reviewing insights from previous campaigns to refine our targeting approach and ensure we're effectively reaching potential customers.
A: If a campaign is underperforming, my first step is to analyze the data to pinpoint where the issues lie, whether that's audience targeting, ad creative, or budget allocation. I would compare real-time performance metrics against benchmarks to identify discrepancies. Once I understand the issue, I would recommend adjustmentsāsuch as reallocating budget towards higher-performing segments or experimenting with new ad formats. I believe in proactively communicating these insights to clients and collaborating with them to implement quick changes, ensuring we stay aligned with their objectives.
Want to get matched with your dream job?
Try InJob.ai for Free and Get Matched 100s of such opportunities!
200+ professionals have found their dream job with InJob.ai this week.

Salary Benefits
Salary details not provided

Want to apply directly?
Apply for the Media Manager, Social position at 22Squared in Atlanta, GA using https://www.linkedin.com/jobs/view/3940838293


Dr. Berg Nutritionals, Inc,
Velvet Caviar, Brooklyn, NY
American Express, New York, NY
RSA Conference, San Francisco, CA
Sundae School, New York, NY
The Mom Project,
New York State Executive Chamber, Albany, NY
Still have a question? Check out our FAQ section below.
