Digital Account Executive at Westwood One

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Job Description

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  Digital Account Executive &ndash; Mobile, AL &amp; Pensacola FL Gulf Coast
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  The audio industry is on fire &ndash; from podcasting and streaming to smart speakers and live radio &ndash; and it has never been a more exciting time to join and grow with one of the country&rsquo;s largest and most sophisticated audio companies!
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  CUMULUS MEDIA| (Mobile-Pensacola Gulf Coast)
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 has an immediate opening for a full time
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  Digital Account Executive
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 . We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional.
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 As a Digital Account Executive, you will be responsible for aggressively pursuing online presence and digital advertising sales with local clients. The Digital Account Executive will leverage Cumulus Media&rsquo;s world-class digital solutions and your digital sales experience to exceed sales goals and help clients achieve their marketing goals.
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 The Digital Account Executive reports to the Digital Sales Manager. The position offers hybrid work flexibility, with the expectation that you will visit our local office weekly.
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  Responsibilities
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   Work hands-on with your Digital Sales Manager to set and exceed sales goals.
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   Win digital clients through new business development efforts including prospecting, cold calling, and scheduling face to face and virtual appointments with potential clients.
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   Deliver compelling sales presentations with confidence.
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   Maintain productive client communication to ensure client satisfaction.
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   Monitor competition to continually prospect new account leads.
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   Negotiate rates and ensure prompt payments.
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   Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis using CRM
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  Qualifications
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 Job Requirements:
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   1-3 years of successful digital sales experience required.
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   Strong understanding of lead generation and ability to connect with viable prospects.
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   Experience with online presence and digital advertising solutions.
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   Excellent communication skills - strong presenter to clients of sales opportunities and post-sale successes.
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   Positive attitude and passion for the job.
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   Bachelor's Degree in Business, Marketing or related field is preferred.
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  What We Offer
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   Commission-based organization with uncapped earning potential
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   Focused, responsible and collaborative work environment with the ability, to ask &ldquo;what if&rdquo; and try innovative solutions
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   Medical, Dental &amp; Vision Insurance coverage
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   401K with company match to plan for the long-term
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   Paid Vacation &amp; Holidays
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 For immediate consideration, please visit
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 https://cumulusmedia.jobs.net/
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 For more information about CUMULUS MEDIA, visit our website at:
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 https://www.cumulusmedia.com/
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  CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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  About Cumulus Media
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 Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month &mdash; wherever and whenever they want it.
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 Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking.
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 Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.
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 Get job alerts by email.
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  Sign up now!
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 Job Snapshot
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 Employee Type
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 Full-Time
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 Location
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 Mobile-Pensacola Gulf Coast, AL (Onsite)
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 Job Type
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 Sales, Marketing
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  Experience
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 Not Specified
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 Date Posted
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 07/25/2024
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AI Powered Job Insights

Exciting opportunity for a Digital Account Executive at Cumulus Media is now available! They are seeking a motivated individual to drive digital advertising sales in the Mobile, AL & Pensacola, FL Gulf Coast region. If you have a passion for the audio industry and a track record in sales, this could be a great fit for you.

📍 Location: Mobile-Pensacola Gulf Coast, AL  
đź’Ľ Position: Digital Account Executive  
⏰ Type: Full-Time  
đź“… Date Posted: 07/25/2024  

Role Summary:  
- Engage with local clients to enhance their online presence and digital advertising strategies.  
- Utilize Cumulus Media’s premier digital solutions to exceed sales targets.  
- Report directly to the Digital Sales Manager while enjoying hybrid work flexibility.  

What You'll Do:  
- Collaborate with the Sales Manager to meet and surpass sales goals.  
- Identify and pursue new business opportunities through prospecting and cold calling.  
- Conduct engaging sales presentations to showcase advertising solutions.  
- Maintain strong relationships with clients for ongoing satisfaction and support.  
- Analyze competitors to identify new account leads and negotiate rates.  
- Manage sales processes, including order preparation and reporting using CRM tools.  

What's Needed:  
- 1-3 years of digital sales experience required.  
- Strong skills in lead generation and understanding of digital advertising solutions.  
- Ability to effectively communicate and present to clients.  
- Positive attitude and a genuine passion for sales.  
- Bachelor’s Degree in Business, Marketing, or a related field preferred.  

What They Offer:  
- Uncapped earning potential through commission.  
- A collaborative, innovative work environment.  
- Comprehensive medical, dental, and vision insurance.  
- 401K plan with company match.  
- Paid vacation and holidays.  

For interested candidates, immediate consideration can be requested through their official job portal.

Top Interview Questions

  • Q: Can you describe your approach to developing new business opportunities in digital sales?

    A: My approach to developing new business opportunities involves a multi-faceted strategy. First, I conduct thorough market research to identify potential clients and understand their needs. Next, I utilize a combination of cold calling and networking to reach out to prospects. I always prioritize setting up face-to-face or virtual meetings to discuss how our digital solutions can help them achieve their marketing goals. Tailoring my sales presentations to address their specific pain points has proven effective in securing new clients.

  • Q: How do you ensure that client communications are productive and lead to satisfaction?

    A: I prioritize clear and consistent communication with my clients. To do this, I set up regular check-ins to address any questions or concerns they may have. I also provide detailed reports on campaign performance, which helps clients understand the value they’re getting from our services. By being proactive and responsive, I build a strong rapport with clients, ensuring they feel valued and satisfied with our partnership.

  • Q: Describe a time when you exceeded your sales goals. What strategies did you use?

    A: In my previous role, I exceeded my sales goals by 30% in one quarter. I achieved this by leveraging my existing network to generate referrals, conducting comprehensive competitor analysis to highlight our unique offerings, and customizing my sales pitches to address specific client needs. Additionally, I allocated time each week to brainstorm innovative marketing solutions that I could propose to potential clients, which helped me stand out in a competitive market.

  • Q: What tools and methods do you use to track sales and manage client relationships?

    A: To effectively track sales and manage client relationships, I utilize Customer Relationship Management (CRM) software, such as Salesforce or HubSpot, which allows me to keep organized records of interactions and sales pipelines. I also use analytics tools to monitor campaign performance metrics, helping to provide data-driven insights to clients. Regularly updating my CRM and utilizing reminders for follow-ups ensures that no client communication falls through the cracks.

  • Q: How do you stay informed about changes in the digital advertising landscape?

    A: Staying informed about changes in the digital advertising landscape is crucial. I subscribe to industry-related newsletters like Adweek and Marketing Dive, and I follow influential figures on social media platforms. Additionally, I participate in webinars and attend industry conferences to network with other professionals and learn about emerging trends. This ongoing education allows me to provide clients with the most relevant and effective digital solutions.

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