Job Description

<h3>Overview</h3>  <p>BluHost seeks a Social Media & Content Manager who understands how to boost awareness and engagement in the online community. This individual will oversee the growth of all BluHost Social media accounts, and will be responsible for developing high-impact social media strategies and content planning, creation and execution on (FB, IG, TikTok). This individual should have deep knowledge of best practices across all social and digital platforms. The scope involves planning and execution of a full-funnel of social media marketing campaigns from awareness to conversion depending on the marketing objective. This includes brand awareness, conversion (promotion creation, creation of creatives, ads ), and consumer engagement campaigns. This individual provides innovative solutions that are based on consumer insights. Must be able to manage multiple campaigns and/or marketing initiatives across multiple social media platforms; analyzing and implementing changes throughout to optimize the campaign(s). Ideal candidate should be knowledgeable about restaurants, hotels and travel and tourism industries. The work schedule may vary week to week, including nights, weekends, and holidays.</p>  <h3>Responsibilities</h3>  <ul>  <li>Develop, execute content creation, track, and analyze posts and campaigns across multiple social media channels (Instagram, Facebook, TikTok, etc.)</li>  <li>Community Management - Monitor and respond to user conversations across social media channels (Manage and support social media postings with timely and thoughtful responses to comments.)</li>  <li>Support social media campaigns such as client-specific marketing initiatives, giveaways, and contests.</li>  <li>Manage paid social media campaigns.</li>  <li>Develop and execute a social media strategy and content calendar for all platforms (Instagram, Facebook, TikTok etc.)</li>  <li>Write creative copy and produce digital content for social platforms</li>  <li>Monitor and analyze performance to prepare monthly analytics report and recommendations.</li>  <li>Pitch creative ideas to drive audience growth and increase engagement.</li>  <li>Creative thinking to meet the challenges of the ever-changing digital landscape.</li>  <li>Gather content and represent the company at events, industry associations, and social functions (this activities may be schedule on weekends)</li>  <li>Identify key social media influencers, talent, and industry news that can be of benefit to the business.</li>  </ul>  <h3>Qualifications</h3>  <ul>  <li>Experience using design tools such as Canva, Adobe, and others.</li>  <li>Confident in developing and executing disruptive ideas for the brand.</li>  <li>Expertise in social and content best practice across all platforms.</li>  <li>Ability to work collaboratively with internal teams.</li>  <li>Ensuring content ideas are clearly communicated and built into the overall plan on a regular basis.</li>  <li>Strong writing skills in Spanish and English is a must.</li>  </ul>