Ad Operations and Media Buy Manager at Paper Street Media in Buenos Aires

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Job Description

<h3>Who we are -</h3><p>We are web-based video-on-demand networks with a focus on adult entertainment based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At Charged Media, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.</p><h3>What we do -</h3><p>We discover what excites the world and deliver it seamlessly to our members! We are the creators of top sites you know and love. We are leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.</p><h3>What we are looking for -</h3><p>Paper Street Media Media, LLC is hiring for an <strong>Ad Operations and Media Buy Manager</strong> to join our dynamic sales team. As the Ad Ops and Media Buying Manager, you will be responsible for overseeing the implementation, optimization, and reporting of digital advertising campaigns across various platforms. Your strategic insights and meticulous attention to detail will drive the success of our digital marketing efforts, ensuring maximum ROI and customer acquisition.</p><p>If you have experience in a similar position and with an interest in working in the web-based adult entertainment industry, this is the right job to apply for.</p><p><em>The job will expose you to the content of adult nature. If this is something you are not comfortable with please do not apply.</em></p><p><em>We will contact you via email only. We will not contact you via phone calls or any 3rd party messaging system. Please be aware of any job offer scam.</em></p><p><em>The job will start on a 90-day probationary period.</em> Learn more about us here (link to <a href="http://paperstreetmedia.com/">http://paperstreetmedia.com/</a>).</p><h3>Key Responsibilities:</h3><ul><li>Manage end-to-end digital advertising campaigns, including campaign setup, optimization, and performance analysis.</li><li>Implement tracking pixels, tags, and other ad-serving technologies to ensure accurate campaign tracking and attribution.</li><li>Collaborate with creative teams to develop effective ad creatives and landing pages that drive conversions.</li><li>Own the relationship with agency partnerships for media buying efforts and collaboratively develop success.</li><li>Develop strategy, planning, and execution for internal media buying efforts.</li><li>Lead operations, training, best practices & ideal implementation of ad server platform across all avenues it’s used.</li><li>Monitor campaign performance metrics and KPIs to identify areas for improvement and implement optimization strategies.</li><li>Conduct A/B testing and other experiments to optimize ad creatives, targeting, and bidding strategies.</li><li>Stay updated on industry trends and best practices in digital advertising and media buying.</li><li>Perform other duties as required or assigned.</li></ul><h3>Requirements:</h3><ul><li>Bachelor’s degree in Marketing, Advertising, Business Administration, or related field; or equivalent experience.</li><li>Proven experience (5+ years) in ad operations, media buying, or digital marketing roles.</li><li>Deep understanding of ad tech platforms (e.g., Google Ads, Facebook Ads Manager, DSPs).</li><li>Strong analytical skills with the ability to interpret data and generate actionable insights.</li><li>Excellent project management skills and the ability to manage multiple campaigns simultaneously.</li><li>Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.</li></ul><h3>Nice-to-Have Skills:</h3><ul><li>Experience with programmatic advertising platforms and RTB (Real-Time Bidding).</li><li>Experience within the adult entertainment industry.</li><li>Photoshop / Premiere / After Effects experience.</li><li>Familiarity with data visualization tools (e.g., Google Data Studio, Tableau).</li><li>Familiarity / experience with EOS.</li></ul>

AI Powered Job Insights

Ad Operations and Media Buy Manager Opportunity! Paper Street Media is on the lookout for a talented individual to enhance their digital advertising strategy. This role is pivotal for those passionate about bringing excitement in the web-based adult entertainment industry. If you have a knack for optimizing campaigns and driving customer acquisition, this position may be right for you.

📍 Location: Buenos Aires  
💼 Position: Ad Operations and Media Buy Manager  
⏰ Type: Full-time  
📅 Date Posted: 2024-07-23  

Role Summary:  
- Oversee implementation and optimization of digital advertising campaigns  
- Manage detailed campaign performance analysis  
- Foster collaboration with creative teams for ad development  

What You'll Do:  
- Lead end-to-end campaign management including setup and optimization  
- Implement tracking tools for accurate campaign analysis  
- Maintain agency partnerships for successful media buying  
- Monitor metrics to identify and drive improvements  
- Conduct A/B testing for ongoing optimization  

What's Needed:  
- Bachelor’s degree in relevant field or equivalent experience  
- 5+ years in ad operations or media buying  
- Solid understanding of ad tech platforms like Google Ads  
- Strong analytical and project management skills  
- Excellent communication and teamwork abilities  

Nice-to-Have Skills:  
- Experience with programmatic and RTB platforms  
- Previous work in the adult entertainment sector  
- Familiarity with design tools like Photoshop or After Effects  
- Knowledge of data visualization tools such as Google Data Studio  

Top Interview Questions

  • Q: Can you walk us through your process for managing end-to-end digital advertising campaigns?

    A: My process begins with defining clear campaign objectives in alignment with business goals. I then conduct thorough market research to identify target audiences and develop strategic media plans. During campaign execution, I focus on setting up targeting parameters, implementing tracking pixels, and collaborating with creative teams to ensure effective ad creatives. I continually monitor KPIs to optimize performance, conducting A/B tests and making real-time adjustments as needed to maximize ROI.

  • Q: Describe a successful optimization strategy you implemented for a digital advertising campaign.

    A: In a recent campaign, I noticed that certain ad formats were underperforming. I used data analytics to identify the best-performing ad creatives and audience segments. By reallocating budget towards these high-performing areas and implementing A/B testing on new creatives, I increased the overall conversion rate by 25%. Regular analysis of performance data enabled me to make informed decisions that directly improved campaign success.

  • Q: How do you ensure effective collaboration with creative teams to develop ad creatives?

    A: I believe that collaboration starts with clear communication of campaign objectives and target audience insights. This includes holding brainstorming sessions where creative teams can contribute ideas based on their expertise. I also provide detailed performance metrics from past campaigns to help inform creative strategies. Regular check-ins and feedback loops are essential to refine creatives in alignment with audience responses and campaign goals.

  • Q: What tools and methodologies do you use for tracking and reporting on campaign performance?

    A: I utilize a combination of ad tech platforms like Google Ads, Facebook Ads Manager, and analytics tools like Google Analytics. Implementing tracking pixels and UTM parameters is crucial for accurate reporting. I also employ data visualization tools like Google Data Studio to create comprehensive dashboards that perform real-time tracking, allowing my team to quickly identify trends and areas for improvement in our campaigns.

  • Q: Can you share an experience where you had to adapt to industry changes or trends in digital advertising?

    A: In the wake of privacy regulations and changes in digital marketing, I proactively sought to adapt our campaigns by focusing on first-party data strategies. I implemented new consent management tools to align with regulations while enhancing our targeting capabilities. Additionally, I attended industry webinars and engaged in forums to stay updated on best practices, enabling our campaigns to remain compliant while still being effective in driving results.

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