Job Description

<h3>JOB DETAILS</h3><p><strong>Title:</strong> Digital Content & Community Analyst</p><p><strong>Classification:</strong> Exempt</p><p><strong>Department:</strong> Marketing</p><p><strong>Reports to:</strong> Marketing Manager</p><p><strong>YOU ARE ACCOUNTABLE</strong></p><p>The Digital Content & Community Analyst is responsible for developing, implementing, and analyzing social media strategies to enhance audience interaction, promote content, and foster a positive online presence tailored to each artist's needs. The role also involves auditing assets used in digital efforts to ensure quality and concept alignment.</p><h3>IMPACT OUR BUSINESS</h3><ul><li>Develop and execute social media strategies to promote multiple music releases per month and drive success in terms of audience engagement and brand recognition in collaboration with internal and external teams to ensure cohesive and impactful campaigns.</li><li>Actively participate in brainstorming sessions to contribute innovative ideas for client projects.</li><li>Create compelling content ideas to influence trends on TikTok and Instagram.</li><li>Develop content calendars based on artist requirements.</li><li>Guide artists from concept to execution with multi-platform content ideas.</li><li>Coordinate specific campaigns with influencer marketing agencies, from briefing to content approval and campaign closure with results reporting.</li><li>Manage over 30 artist channels on YouTube and Facebook, optimizing and updating content to increase engagement, views, and subscribers based on posting frequency and the artist’s general digital ecosystem and presence.</li><li>Interact with the community, respond to comments, and participate in events to foster relationships with the audience and strengthen fan engagement and loyalty.</li><li>Monitor engagement rate and audience growth using KPIs such as share of voice and social sentiment.</li><li>Monitor user-generated content and comments to ensure they adhere to community guidelines.</li><li>Utilize YouTube analytics to track performance metrics and derive actionable insights.</li><li>Prepare regular reports of community engagement and channel growth.</li><li>Monitor and analyze the performance of social media campaigns, providing insights for continuous improvement.</li></ul><h3>Asset Auditing</h3><ul><li>Collaborate with cross-functional teams to oversee and optimize the appearance and messaging of promotional assets for all music releases, providing recommendations on timestamps and best practices to enhance visual and communicative aspects.</li><li>Audit, manage, and edit multimedia content provided for music projects and artists to ensure assets align seamlessly with the overall marketing strategies.</li><li>Collaborate with cross-functional teams to review and optimize visual and multimedia assets.</li><li>Work closely with marketing teams to ensure assets align seamlessly with overall marketing strategies.</li><li>Collaborate with clients to understand their release campaigns and tailor assets accordingly.</li><li>Optimize content for various digital platforms, ensuring it resonates with target audiences.</li><li>Provide creative input to enhance the visual and communicative aspects of assets.</li><li>Monitor and analyze the performance of social media campaigns, providing insights for continuous improvement.</li></ul><h3>General Responsibilities</h3><ul><li>Fulfill the job's responsibilities and obligations, by the company's rules.</li><li>Comply with the safety and health measures established by the company.</li><li>Refrain from engaging in improper, disorderly, criminal, or immoral conduct that reasonably may affect the company's best interests.</li><li>Comply with the orders and instructions of the company in the regular exercise of its executive powers and managerial discretion.</li><li>Abstain from competing with the business activities of the company.</li><li>Contribute to increase the productivity and competitiveness of the company.</li><li>Satisfactorily fulfill all those duties that derive from the contract of employment and with the rules and procedures established by the company.</li></ul><h3>MUSIC TO RIMAS – YOUR SKILLS</h3><ul><li><strong>Your passion</strong> - Passionate about music and entertainment - Experience understanding client needs and providing an innovative solution approach - A high degree of self-motivation</li><li><strong>Your creativity</strong> - Ability to create new standards and ways of doing things with an innovative and hacker attitude - Proven ability to process high volumes of data with speed and accuracy</li><li><strong>Your knowledge</strong> - Bachelor’s degree in Marketing, Digital Marketing, or Public Relations - Minimum two (2) years of experience in a related area - Experience executing paid social media campaigns - Experience analyzing and translating data into business results - Excellent knowledge of analytics tools and campaign evaluation metrics - Excellent communication skills including writing both in English and Spanish - Excellent interpersonal relations skills - Proficient in computer software and web-based applications including digital solutions - Proficiency in Excel, Word, PowerPoint, and other similar programs</li></ul><h3>Your attitude</h3><ul><li>An organized self-starter with the capacity to manage a varied and often intense workload, as every project being supported in the role is important.</li><li>Ability to work independently, multi-task, adapt to changing priorities, and manage complex situations and problem-solving while maintaining professionalism and poise.</li><li>Whatever it takes, we make it happen.</li></ul><h3>WAYS OF BUSINESS</h3><ul><li>You are part of a one-stop 360 organization that focuses on the new generation of Latinx artists with a multi-platform entertainment format.</li><li>You are part of an expert creative music label to create opportunities that are relevant to our artists.</li><li>You are part of the underdogs who are unafraid of their creative vision, differentiation, and voice.</li><li>You shape, connect, and move Nuestra Cultura with our artist music and entertainment approach.</li></ul><h3>YOUR ENVIRONMENT AND PHYSICAL EFFORTS</h3><ul><li><strong>Your Environment</strong> - Work office environment with a fast pace and constant creative changing approach - Constant music environment - Long hours of entertaining work sessions including nights, weekends, and holidays.</li><li><strong>Your Physical Efforts</strong> - Prolonged periods sitting at a desk and working on a computer - Must be able to lift 10 pounds at times.</li></ul><p><strong>NOTES</strong></p><p>The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The employer reserves the right to modify, change, add, or eliminate responsibilities according to business and operational needs.</p>