Job Description

The candidate will develop, implement, and manage digital marketing campaigns
promoting the Company’s services. The emphasis will be on SEM and SEO marketing with
the primary objective of lead / customer acquisition, driving web traGic and enhancing our
brand awareness.
Key Responsibilities:
* Search Engine Marketing. First of the 2 primary objectives of the candidate is to
successfully run the Company’s SEM / Paid media campaigns. Currently our Company
focuses purely on Google Ads, hence a successful 5-year stint of independently
managing Google Ads campaign for a consumer / retail business spending at least 10L
per month is a must. We are looking for proven track record in optimizing ad targeting,
bidding strategies, and budget planning to maximize ROI and achieve campaign
objectives.
* Search Engine Optimization. Second of the 2 primary objectives is to drive high volumes
of relevant traGic to our website through SEO techniques like optimizing website
content, conducting keyword research, improving website ranking on search engine
results pages (SERPs), market our website blog section and implementing on-page and
oG-page SEO strategies to increase organic traGic and visibility.
Other responsibilities:
* Implement marketing strategies for other digital media including email, social media
and display advertising
* Measure and report on the performance of digital marketing campaigns, and assess
against goals (ROI and KPIs)
* Conduct market research and analyze trends to identify new opportunities and
improve campaign performance
* Collaborate with internal cross-functional teams to better understand the drivers of
our business
* Stay up-to-date with emerging digital marketing trends and technologies
Qualifications:
* Master's degree in marketing, communications, or related field.
* A candidate who has independently run SEO and SEM for a consumer / retails
business as an end-user organisation or marketing agency for 5+ years is a perfect
fit.
* Excellent analytical skills and experience with web analytics tools (e.g., Google
Analytics)
* excellent writing skills and verbal communication abilities in English and Hindi.
Proficiency in major Indian languages will be a plus.
* attention to detail and ability to multitask and manage multiple projects
* strong analytical thinking and problem-solving abilities
* understanding of landing pages optimisation, user funnels and A/B testing
* proficiency in using website analytics tools, ad serving tools and marketing software
Salary: 5 to 10 lakhs per annum. Salary won’t be a constraint for suitable candidates with a
good fit. Other benefits like reimbursements of official expenses and performance
incentives in-line with company policy.
Preferred location: Bangalore
Job Types: Full-time, Permanent
Pay: ₹42,000.00 - ₹85,000.52 per month
Benefits:
* Cell phone reimbursement
* Health insurance
Schedule:
* Day shift
Experience:
* total work: 5 years (Required)
Work Location: In person