Job Description

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  About Versapay 🚀
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 For growing businesses that need to accomplish more with less, Versapay&rsquo;s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can&rsquo;t. Owned by Great Hill Partners, Versapay&rsquo;s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually
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 Think you might be the next Veep to join? Read on!!
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  Our Values
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 ⭐️ We obsess over our customers.
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 ⭐️ We help each other.
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 ⭐️ We embrace diversity.
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 ⭐️ We find better ways.
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 ⭐️ We get things done.
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 ⭐️ We own it.
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 We are seeking a talented and experienced Manager, Customer Marketing to join our dynamic marketing team and drive customer engagement, retention, and expansion.
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 As the Manager, Customer Marketing, you will be responsible for developing and implementing strategies to maximize the value of our existing customer base. You will collaborate closely with cross-functional teams to create targeted campaigns, personalized experiences, and loyalty programs that enhance customer satisfaction and drive revenue growth.
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  What You'll Do
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   Develop Customer Marketing Strategies: Lead the development of comprehensive customer marketing strategies that align with business goals and objectives. Identify opportunities to enhance customer engagement, retention, and advocacy through targeted campaigns and initiatives.
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   Segmentation and Targeting: Utilize customer data and segmentation techniques to identify key customer segments and tailor marketing messages and offers to meet their specific needs and preferences. Implement personalized marketing campaigns to drive customer loyalty and repeat business.
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   Campaign Planning and Execution: Plan, execute, and optimize multi-channel marketing campaigns targeted at existing customers. Coordinate with internal teams, including creative, digital marketing, and analytics, to ensure seamless campaign execution and alignment with overall marketing strategy.
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   Cross-Sell and Upsell Initiatives: Collaborate with sales and product teams to identify opportunities for cross-selling and upselling additional products or services to existing customers. Develop strategies and campaigns to promote complementary offerings and increase customer lifetime value.
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   Customer Journey Mapping: Map out the customer journey and identify key touchpoints where marketing efforts can drive engagement and retention. Implement personalized communication strategies at each stage of the customer lifecycle to enhance the overall customer experience.
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   Customer Feedback and Insights: Implement feedback mechanisms to gather insights from customers and incorporate feedback into marketing strategies. Utilize customer data and feedback to identify trends, preferences, and areas for improvement, driving continuous optimization of customer marketing initiatives.
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   Customer Communications: Holistic ownership of customer communications, working closely with Product and other teams to keep customers informed of relevant product changes across multiple mediums.
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   Engagement Programs and Retention Initiatives: Develop and manage customer engagement programs, referral programs, and other retention initiatives to incentivize adoption and customer advocacy. Monitor program performance and make data-driven recommendations for program enhancements.
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   Performance Monitoring and Reporting: Monitor key performance metrics related to customer marketing, including customer lifetime value, retention rate, customer engagement metrics, and customer satisfaction scores. Provide regular reports and analysis to leadership on the effectiveness of customer marketing efforts.
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   Stay Updated on Industry Trends: Stay informed about industry trends, best practices, and emerging technologies in customer marketing. Continuously seek opportunities for innovation and improvement in customer marketing strategies to drive competitive advantage.
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   Collaboration and Cross-Functional Communication: Collaborate effectively with cross-functional teams, including product, sales, customer support, and marketing, to ensure alignment and consistency in customer messaging and experiences. Communicate effectively with internal stakeholders to drive successful implementation of customer marketing initiatives.
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  What You'll Bring To The Team
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   Bachelor's degree in Marketing, Business, Communications, or related experience required; Master's degree is a plus
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   3 &ndash; 5 years experience in customer marketing, CRM, or related roles. Salesforce, HubSpot and Gainsight experience preferred
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   Strong analytical skills with the ability to interpret data and make data-driven decisions
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   Excellent communication and interpersonal skills to collaborate effectively with internal teams
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   Experience with marketing automation platforms, CRM systems, and customer analytics tools
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   Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
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   Experience with creating and managing marketing campaigns; the ideal candidate is comfortable writing campaign copy
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  All Of Our Veeps Live Out Our Core Values
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 We look for excellence: individuals that are better than we are and not only meet our values but bring value to our teams.
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 Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We&rsquo;d love to talk and determine together whether you could be a great fit!
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 We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.
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 Our salary range is $150,000 - $170,000 CAD.
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