Job Description

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  Job Description
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 Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto&rsquo;s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.
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 At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.
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 Communications and Community Engagement is looking for an experienced Social Media Manager to join the Metrolinx content team. Reporting to the Senior Manager, Social and Editorial, the successful candidate will play a critical role in shaping and executing social media content strategies aimed at telling the Metrolinx story and chronicling the region&rsquo;s once-in-a-generation transit expansion. You will lead a team that builds social content calendars, manages complex social communities, ideates creative concepts and executes social media content deliverables. This role is focused on the Metrolinx brand and capital project channels and is dedicated to delivering value to our communities &ndash; whether that&rsquo;s by helping them navigate construction, use transit to find a hidden gem or demonstrate how we&rsquo;re connecting communities by building more transit across the Greater Golden Horseshoe.
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  What will I be doing?
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   Develop and execute comprehensive social media strategies to foster engagement and drive growth across various platforms.
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   Manage earned, paid and owned social programs.
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   Serve as a strategic advisor to our partner teams, providing insights and recommendations to support key initiatives and objectives.
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   Ensure our teams are operating with excellence; and use your experience in running processes that result in systematic and elevated content, including social media publishing and content production calendars.
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   Foster a culture of high-performance, creativity and innovation.
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   Serve as a thought leader in the social media space, staying abreast of market trends, technological advancements and innovations impacting our business; helping to innovate and pilot solutions that will keep us competitive.
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   Maintain, build and lead a high-performing social team, including overseeing training, mentoring, and performance management.
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   Performance Analysis: Monitor and analyze content performance across platforms, using advanced tools like Sprout Social, Facebook Insights, and YouTube Studio.
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   Regularly generate detailed reports on social media metrics, highlighting engagement rates, reach, conversions, and other critical performance indicators.
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   Manages day-to-day activities associated with the execution of the social content strategy (e.g. project and campaign management, creative direction, cross-divisional implementation) by identifying opportunities and liaising with cross-functional teams to ensure an effective content mix (i.e., by brand, channel, and media type).
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   Drive social content engagement via leading development of social content.
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   Develops, understands, and aligns social and branded content application of brand architecture including brand promise, value proposition, tone of voice and visual identity guidelines.
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   Uses evidence-based analysis to drive the planning, development, production and execution of social and branded content marketing plans and activities.
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   Participates in regular corporate and departmental operational, business planning, and partner or other department- meetings, and contributes to the development of business goals by representing social at corporate meetings and proposing resolutions to communications challenges.
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  What Skills and Qualifications Do I Need?
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   Completion of a degree in communications, marketing, commerce, management, or a related discipline &ndash; or a combination of education, training, and experience deemed equivalent.
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   Demonstrated progressive experience in senior, progressive social media roles, with project management or equivalent.
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   Expert knowledge of social content planning and execution
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   Project and time management skills to coordinate projects under pressure to meet schedule and budget commitments.
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   Independent thinking and the ability to work autonomously to undertake proactive communications activities in support of major projects.
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   Analytical ability, oral/written communication competencies, and negotiation skills to write key messages, news releases, print materials, and create presentations, speaking notes, submissions, and correspondence.
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   Strong problem-solving orientation, using initiative to foresee issues and providing recommendations based on appropriate research, analysis, judgment, and consultation.
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   Excellent communication and presentation skills, ability to present effectively to senior management.
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  Don&rsquo;t Meet Every Requirement?
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 If you&rsquo;re excited about working with Metrolinx but your past experience doesn&rsquo;t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.
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 We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.
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  Accommodation
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 We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Recruitment team know by contacting us at: 416-202-5601 or email hr.recruitment@metrolinx.com .
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  Application Process
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 All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.
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 For Internal applicants, with the recent implementation of the Internal Mobility Policy, the internal recruitment process has changed for non-union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Please review all provisions of the policy before submitting your application.
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 Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.
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 We thank all applicants for their interest, however, only those selected for further consideration will be contacted.
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  WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.
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