Job Description

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   Role: Head of Marketing, APAC
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   Location: Singapore
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   Reports to: CEO
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    About Our Client
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  Our client is a curator of extraordinary, independently grown spirit brands &ndash; bringing a disruptive approach to beverage distribution in APAC.
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  Blending an unparalleled portfolio, with notable bartenders and educators, a customer focus, and the Region&rsquo;s most prominent hospitality partners. With over 100 people in 8 offices across APAC, our client manages the exclusive distribution of a portfolio of more than 600 craft spirits, cocktail ingredients, bar tools and glassware.
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    About You
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  You are a commercially minded, results-driven, and creative professional who possesses a free-thinking, analytical attitude, and an entrepreneurial spirit with the proven ability to build brands; defining and leading marketing activities to achieve maximum results for the business, both short and long-term.
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  A highly motivated and passionate Leader who will oversee a department of passionate and dynamic individuals in a high-energy industry. A corporate brand cheerleader who has excellent business acumen and a thorough understanding of the industry and sales channels (global and local).
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    About the Role
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  You will be the gatekeeper and ambassador of our client&rsquo;s brand (internally and externally) and the extraordinary brands they are partnered with.
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  A builder of brands, you are responsible for directing brand and marketing plans, leading all strategic marketing initiatives and major campaigns that support our client&rsquo;s spirits, including strategic lead-generation and brand awareness programs.
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  The position demands a strong understanding of Regional market dynamics, consumer preferences, and competitive landscapes, alongside a creative approach to promotional activities and a keen eye for emerging trends in the spirits industry.
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  You will report to the CEO of the business and play an integral role on the Leadership team.
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  Responsibilities include (but are not limited to):
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   Marketing Department Management
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   Holistic department management; setting expectations, marketing tools, dissemination of frameworks, planning and reporting tools, driver of major campaigns, driver and soundboard for activation excellence
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   Line Manager for Data Analyst role
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   Line Manager for ongoing out-sourced contracts: Graphic Designer &amp; Content Manager
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   Maintain department cohesiveness and connection through collaborative sharing sessions, orienting and training and building out campaigns or shared projects that involve cooperation
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   Work with the GMs to ensure the team has clear professional development plans and KPIs with regular check-ins
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   Lead &lsquo;insights and learning&rsquo; within the department by sharing market/industry trends, product, audience, campaign, and technology insights...
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   Encourage &lsquo;excellence&rsquo; by leading by example with communications, planning, ideas&hellip;
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   Embed new tools that will increase productivity and better output
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   Our Client&rsquo;s Brand Management
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   Integrated annual marketing plan &amp; budgeting to bring our business vision to life, including setting targets for project delivery
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   Content &amp; communications planning, briefing, quality control (potentially hire FT Content Manager role in H2) for our owned platforms
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   Driver of industry and community presence
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   Compile and present company marketing reports to key stakeholders
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   Proactively come up with different ways to challenge the status quo of our marketing and distribution efforts, ensuring the group is bold and innovative in its approach
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   Ensure all brand assets are up to date, refreshed, and taken to the next level
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   Brand Partner Management
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   Alongside the Head of Operations, be a go-to person for brand partners, ensuring open collaboration, communication and satisfaction of partnership
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   Provide regular insights and data analysis to drive strategic conversations
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   Be the lead strategist / approver for: A&amp;P, key campaigns, channel plays, NPD, pricing&hellip;
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   Review partnership satisfaction with the annual engagement survey
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   Planning &amp; Reporting
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   Direct and oversee the delivery of our partner brand plans (for each market) and ensure that they are comprehensively communicated to colleagues and partners
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   Ensure the department is delivering plans and reports according to built frameworks; brand plan, monthly meetings with BI dashboard, quarterly reporting, marketing muddles
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   Review and adapt the frameworks as our data platforms evolve &ndash; build out a 2.0 version (involve the CEO in this journey)
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   Embed new framework with the department and guardian it
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   Distribute Qtrly depletions to all brand partners with relevant performance insights in collaboration with the Head of Operations
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   Perform detailed analysis at regional and local levels to understand and improve campaign performance
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   Portfolio Management
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   Support CEO and Head of Operations in reviewing and evolving our brand portfolio
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   Play an integral role in the Portfolio Panel sessions
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   Evolve the Brand pitching documentation as and when necessary
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   Provide data analysis to support key decisions
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    The Ideal Candidate:
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   Bachelor's Degree or Master&rsquo;s in Marketing/ Business or equivalent experience
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   10+ plus years of industry or relevant regional experience
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   Leadership excellence and team-building skills with proven results required
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   Proven experience in developing profitable marketing strategies and implementing vision
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   Ability to demonstrate knowledge and passion for our client&rsquo;s brands, trends and key customers both at a local and global level
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   Strong work ethic and entrepreneurial spirit
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   Ability to inspire confidence and create trust
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   A natural communicator who can build relationships easily
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   Display flexible and forward thinking and creative problem-solving skills
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   Possess the ability to see the big picture while being meticulous with details
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   Excellent communication and leadership skills and can engage with people from diverse backgrounds
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   An appreciation for getting things done
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   Passion for craft spirits
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    Compensation And Benefits
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   Unlimited career opportunities and growth potential within a thriving and growing group across APAC
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   Attractive base salary
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   Work in an unconventional office with an amazing team of passionate people
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   Generous annual leave package in addition to public holidays
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   Equity opportunity in the organization
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   Medical insurance coverage
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   Four-week paid sabbatical after 5 years of service in the company
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  Accela Recruitment Services Pte Ltd
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  EA License: 15C7529EA
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  Personnel No: R22107085
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